SWOT Analysis of IBM

Swot analysis of IBM. IBM (International Business Machine Corporation) is a US tech multinational company. Charles Ranlett Flint was the founder of IBM, and he laid the foundation of the company on June 16, 1911. It started under the name of “Computing-Tabulating-Recording-Company” and later it became IBM. The headquarter of the company is in Armonk, New York, USA.

IBM’s main products and services are;

  • Operating System,
  • Computer Software,
  • Application Specific machine/system,
  • Embedded System,
  • Equipment,
  • Modem,
  • Power supply,
  • CPU,
  • Control units,
  • Data storage devices,
  • Printer/Plotter equipment,
  • Microfilm Products,
  • Punched Card,
  • Supercomputers,
  • Computers,
  • Microprocessors,

According to an estimate, the annual revenue of IBM in March 2022 was 60.529 billion dollars, and it has decreased by 5.54%. Out of which, the net income of the computing company was 1.640 billion dollars, and it has declined by 71.44%. However, the company has employed more than 345,900 employees to manage its worldwide operations.

IBM’s top competitors are;

Today, we’ll discuss the swot analysis of IBM. It’s going to analyze the internal and external factors impacting the world’s leading computing company. Here’s the swot analysis of IBM as follows;

Strengths of IBM

Merger & Acquisition

According to an estimate, IBM has more than 70 foreign branches and many subsidiaries. In short, the tech company has merged with and acquired many companies globally. However, the brand sells its products like power supplies and CPUs to other companies and they play a significant role in the production of their final product.

Training & Development

IBM has created an environment and culture of learning and growing, where seniors train the juniors and the sales personals so that they could better explain the features of the product to the customers. The brand has established a very strong distribution network worldwide.

According to an estimate, approximately 5 employees of IBM have won Nobel Prize, 5 won the National Medals of Science, 10 won the National Medals of Technology, and 6 won Turing Award.

Research & Development

According to an estimate, IBM has spent approximately 6.49 billion dollars on research and development. The reason for investing billions of dollars, it’s because the company is familiar with the dynamic and nature of the tech industry.

Research and development help the company to keep its products/services up to date according to the latest market tech trends.

Business Model

IBM follows a very simple business model of creating a balance between the company’s growth, shareholders’ interest, and customers’ stake. Therefore, the company adds value to customers’ lives by providing them the innovative solution. IBM still sticks to this rule.

Brand Value

According to an estimate by Interbrand, the brand value of IBM is 34,885 million dollars, and it has declined by 14%. It ranked 14th position of Best Global Brands 2020. However, IBM ranks at the 11th position of Just Companies 2021, and it was at the 24th position of World’s Most Valuable Brand in 2020 according to Forbes.

Brand Reputation

IBM falls under the category of the world’s oldest tech and computing brand. Many companies compete with it and sometimes they lose their market share to the company. Most importantly, people recognize the brand name of IBM all over the world.

IBM also coordinated the manufacturing of Summit (supercomputer), and Oak Ridge National Laboratory in Tennessee is currently using it. It’s the world’s 2nd fastest supercomputer.

Global Brand

According to an estimate, IBM is operating its business in more than 177 countries across the globe. Approximately 345,900 people are working for the company.

Weaknesses of IBM

Financial Inefficiency

The net worth of IBM’s total assets in 2020 was 155.97 billion dollars, it has slightly improved. But the annual revenue and net income of the company have declined to a great extent. It means a lower current liquid asset. The lower liquid assets limit the company’s ability to launch new projects.


As you’re aware the tech industry has become very competitive in recent years. It’s no doubt IBM is investing billions of dollars in the research of innovative technology, but the company couldn’t differentiate its brand name in terms of innovative technology. The growth and development of the IT industry are giving the company a tough time.


Lawsuits are very common among tech companies, and IBM is no exception. In fact, the company has faced many lawsuits over the years. For instance, Iusacell and Bridgestone America have recently filed a lawsuit against the company over some matters. If the situation prolongs, it would jeopardize the company’s credibility.

Declining Popularity

IBM is facing a severe issue of declining brand popularity. According to an estimate, the brand value ranking of the tech brand has dropped from 40th to 43rd this year along with the market share. It shows that the company is losing the interest of the customers’ market.

Opportunities available to IBM

Market Trends

Tech companies get a very limited time margin to exploit the trend. However, the biggest challenge companies like IBM face is to understand the behavior of the customers’ market. If you understand it at the right time, the next thing you have to do is to align your decisions accordingly in order to increase your market share and profitability.

IBM invests a lot of resources to find out the market trends, customers’ preferences, and buying habits of people. It helps the company to develop the right products according to the needs and wishes of customers.

Tech Development

The Tech industry is the world’s fastest-evolving industry. It presents great opportunities to many companies. Now, IBM just has to choose one niche and work on its product development, it would lift the brand.

IBM should now work on its weaknesses and convert them into opportunities and strengths. For instance, the company could offer an innovative solution to other tech and IT companies.


IBM has acquired and merged with foreign and local brands over the years, and it helped the company to expand its market share. Therefore, the computing brand should keep developing partnerships and making acquisitions, since it has proven successful before and it would do so again.

Business Expansion

IBM has been planning to expand its consultancy service portfolio. Now the computing brand should use its powerful and experienced brand name to launch consultancy services. it would pay off well because people trust the brand name of IBM.

Threats IBM has to face


Tech and IPR laws and regulations of various governments are different, and they make the company change its functionality and operations accordingly. Therefore, IBM should be aware of it because they could impose restrictions and limitations on the company.

Exchange Rate

IBM is running its business in more than 177 countries worldwide. The volatile currency and exchange rate impact the labor cost, raw material, and other running costs. The global market with so many differences makes everything complicated.

Economic Recession

The global economic crisis, worldwide lockdown, the shutdown of businesses, increasing unemployment, and lower purchasing are some of the issues that the global market is suffering from. It has greatly impacted the sale and revenue stream of IBM.


Dell, Microsoft, HP, Amazon, Apple, Lenovo, Google, Samsung, Huawei, and others are some of the top competitors of IBM. The computing company is competing with them in different categories like software, operating system, equipment, modem, supplies, computers, and many others. All of these brands have a global tech reputation and their market presence poses severe competition to the company.

Conclusion: IBM Swot Analysis Example Company

After an in-depth study of the swot analysis of IBM, we’ve concluded that IBM is indeed the world’s leading tech company. The growing competition, tech trends, lawsuits, and lower brand value are some of the main challenges. IBM should utilize its brand name and resources to expand its service portfolio and be aware of the regulations; while keeping in mind the internal strengths weaknesses; external opportunities threats of technology brand swot analysis example company.

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