Author: Ahsan Ali Shaw

It is no doubt inbound marketing has taken significant attention in recent years because of the ease of the internet. But it doesn’t mean that outbound market strategies don’t …

Inbound marketing is a form of the strategic mindset that focuses on efficient ways to develop a such experience that customers and people are looking for. It is completely …

Sales and marketing are working day in and day out to generate leads and approach potential customers and close the deal. Finding the right inbound lead-generating strategy plays a …

You may have come across the phrase “inbound marketing” in the field of digital marketing. Marketers put a lot of emphasis on the significance of inbound marketing in their …

Theodore Levitt, a Harvard University Professor first floated the term in 1960. He focused on the notion of how businesses and companies promote their products and businesses; how their …

According to an estimate, attracting new customers is 25 times more costly than retaining existing ones. When companies acquire other businesses, their sales drop because they don’t give sufficient …

The main role and function of the market team are to develop marketing and advertisement strategies that would successfully lure their attention. It would help the company towards building …

The notion behind customers oriented strategy is very simple and that is customers are always right, even when they’re clearly wrong. According to an estimate, attracting new customers is …

Businesses and companies employ various strategies and techniques to gain a competitive edge and stay ahead of competitors. Today, we’ll discuss what is market orientation; how it works, advantages, …

Businesses and companies employ various types of strategies to amplify their sales and profitability both in the short and long term. Today, we’ll discuss what is product orientation; its …