Category: How to
Dove is a personal care, beauty, and consumer products manufacturing British company. The company started its business operations in 1957. Today, we’ll discuss Dove communication strategy or Dove marketing …
Christian Dior is a retail chain luxury fashion French multinational brand. Christian Dior founded the luxury fashion house in 1946. Today, we’ll discuss Christian Dior communication strategy or Christian …
The Coca-Cola Company is a soft drink beverage American multinational corporation. John Stith Pemberton founded the soft drink beverage company in 1886. Today, we’ll discuss Coca-Cola communication strategy, or …
Chanel is a retail chain French luxury fashion house brand. Pierre Wertheimer and Coco Chanel founded the retail luxury fashion brand in 1910. Today, we’ll discuss Chanel communication strategy …
Theodore Levitt, a Harvard University Professor first floated the term in 1960. He focused on the notion of how businesses and companies promote their products and businesses; how their …
The main role and function of the market team are to develop marketing and advertisement strategies that would successfully lure their attention. It would help the company towards building …
The notion behind customers oriented strategy is very simple and that is customers are always right, even when they’re clearly wrong. According to an estimate, attracting new customers is …
Businesses and companies employ various strategies and techniques to gain a competitive edge and stay ahead of competitors. Today, we’ll discuss what is market orientation; how it works, advantages, …
Businesses and companies purchase goods and services for the production and manufacturing of some other product, and not for their consumption. Today, we’ll discuss what is industrial marketing; its …
Michael Porter’s theory developed four categories of competitive strategy, which comprise differentiation, cost leadership, cost focus, and focus differentiation. Today, we’ll discuss what is cost focus; how to create …