What is Retail Life Cycle Theory? Four Stages, Example
Retail businesses and companies go through various stages from introduction to decline in the market; very similar to the product life cycle. But the retail life cycle theory helps …
What is Retargeting in Marketing? How & When to Use It
According to a study, approximately 97% of the customers that visit your online store, leave it without buying anything. Once they have gone, you lose your potential lead, unless …
What is an ABM Campaign? How to Run It
The growth of B2B marketing has been increasing significantly for the past few years. There is a lot of misinformation and misinterpretation about account-based marketing in terms of what …
What are the 4 C’s of Marketing? How to Use Them
Businesses and companies implement various marketing and promotional strategies to approach their target customers and sell their products. Bob Lauterborn floated a new concept of the 4 Cs of …
What Makes a Good Marketing Campaign? Top 15 Elements
The success of the market and advertisement campaigns relies on various factors. Some of them are internal, external, controllable, uncontrollable, and manageable. Today, we’ll discuss the top 15 elements …
What is Integrated Marketing Campaign? How to Create It, Examples
According to an estimate, marketers would 1.5 times more tend to implement integrating market approaches. It is a message-focused approach that combines various channels like social media, public relations, …
What is an Integrated Campaign? Importance, Elements, Examples
Integrated marketing campaigns are very powerful and useful strategies that help companies to increase their sales, user engagement, traffic, and increasing market size. Today, we’ll discuss what is an …
What is Email Campaign? Types, How to Create It
In the fast era of digital and social media platforms, emailing may seem like a classic and a very old mode of communication over the internet. It still plays …
What is Marketing Campaign? Types, Components, Ideas, Examples
Marketers and advertisers employ this term often like ad, market, or promotion campaigns while planning and discussing strategies. Today, we’ll discuss what is marketing campaign; its types, components, objectives, …
What is Advertising Campaign? Planning, Objectives, Ideas, Examples
Promotional ads play a significant role in convincing people to purchase a company’s products and services. If a series of ads are sharing and supporting the same message and …