Category: What is

Retail businesses and companies go through various stages from introduction to decline in the market; very similar to the product life cycle. But the retail life cycle theory helps …

According to a study, approximately 97% of the customers that visit your online store, leave it without buying anything. Once they have gone, you lose your potential lead, unless …

The growth of B2B marketing has been increasing significantly for the past few years. There is a lot of misinformation and misinterpretation about account-based marketing in terms of what …

Businesses and companies implement various marketing and promotional strategies to approach their target customers and sell their products. Bob Lauterborn floated a new concept of the 4 Cs of …

 The success of the market and advertisement campaigns relies on various factors. Some of them are internal, external, controllable, uncontrollable, and manageable. Today, we’ll discuss the top 15 elements …

According to an estimate, marketers would 1.5 times more tend to implement integrating market approaches. It is a message-focused approach that combines various channels like social media, public relations, …

Integrated marketing campaigns are very powerful and useful strategies that help companies to increase their sales, user engagement, traffic, and increasing market size. Today, we’ll discuss what is an …

In the fast era of digital and social media platforms, emailing may seem like a classic and a very old mode of communication over the internet. It still plays …

Marketers and advertisers employ this term often like ad, market, or promotion campaigns while planning and discussing strategies. Today, we’ll discuss what is marketing campaign; its types, components, objectives, …

Promotional ads play a significant role in convincing people to purchase a company’s products and services. If a series of ads are sharing and supporting the same message and …