Business Management & Marketing

Advertisement is an area of marketing and it involves a lot of creativity and brainstorming in order to make things different. Often, people confuse advertisement and marketing, but the …

If you’re looking for new and unique ways to market and promote your business; a transit ad campaign may be the best option for your business. Today, we’ll discuss …

Bus station advertising also goes by the name of the bus stop and bus shelter advertisements; it is a form of transit and out-of-home advertisement. According to an estimate …

Advertisement allows businesses and companies to connect to their customers and communicate with them. Technological advancement has amplified the awareness of customers in recent years; the popularity of out-of-home …

Retail businesses and companies go through various stages from introduction to decline in the market; very similar to the product life cycle. But the retail life cycle theory helps …

According to a study, approximately 97% of the customers that visit your online store, leave it without buying anything. Once they have gone, you lose your potential lead, unless …

The growth of B2B marketing has been increasing significantly for the past few years. There is a lot of misinformation and misinterpretation about account-based marketing in terms of what …

Businesses and companies implement various marketing and promotional strategies to approach their target customers and sell their products. Bob Lauterborn floated a new concept of the 4 Cs of …

 The success of the market and advertisement campaigns relies on various factors. Some of them are internal, external, controllable, uncontrollable, and manageable. Today, we’ll discuss the top 15 elements …

According to an estimate, marketers would 1.5 times more tend to implement integrating market approaches. It is a message-focused approach that combines various channels like social media, public relations, …