If you’re looking for new and unique ways to market and promote your business; a transit ad campaign may be the best option for your business. Today, we’ll discuss what is transit shelter advertising; its types, how to create its campaign, the cost of launching it, and how to measure its success rate.
As we’re aware of the fact that OOH (out-of-home) advertising is a very effective strategy for spreading brand awareness. According to an estimate, 71% of the people grab the message that they see on the billboards. The transit and bus station ads reach roundabout 92% of the people every week. According to an estimate by OAAA (outdoor advertising association of America), the OOH ads reach roundabout 95% of people aged from 18 to 49 years old.
What is Transit Shelter Advertising?
Transit shelter advertising also goes by the name of a bus shelter or stop advertisement, and it is the form of OOH (out-of-home) advertisement. It focuses on marketing and advertising promotional ad content at bus stops and bus stations across the country. It would target travelers and commuters as they travel to work in their daily routine life.
Usually, the location of transits and bus shelters is in the crowded and busy streets and corner stops. Those places have got a very high level of traffic. The number of transit stations in public and crowded places points out the visibility of bus station ads. It helps companies to target and connect with their target audience in the specific area of heavy traffic roadside.
Transit Shelter Ads versus Billboards
The classic billboards and transit shelters ads, both belong to the same category of outdoor and OOH advertisements. The size of the bus station ad comprises 6 and 16-sheet ads, and the billboard comprises 48 and 96-sheet-sized ads. Comparatively speaking, the transits station ad is much smaller in size than the billboards.
The small size of the transits station ad offers you limited creative flexibility in terms of image design, concise and precise text, and the right selection of imagery relevant to the space. It is better to choose the right 6 and 16-sized ads with striking design and imagery to achieve your market results.
On the other hand, the large billboards have got a huge space for imagery and the company’s marketing message with a lot of flexibility. The large size and big format have got a great impact, and they allow you to develop an eye-captivating and bold ad that sends a clear message to the target audience.
Types of Transit Shelter Advertising
Some of the main two types of transits shelters advertisement are as follows;
6 and 16-Sheet Posters
The classic bus or transits stop ads comprise paper or plastic material; they’re highly affordable and market the offers of businesses and companies in the bus stations. The 6-sheet post ads are on the side of the bus station, and they have a size of 18mx12m. According to a study conducted in 2014, poster-sized ads increase the purchasing rate by 47% and double the brand recall rate.
The 16-sheet ads are inside the bus station and the trains, and their size is 3048mmx2032mm. There are hundreds and thousands of traditional panel ads of various sizes and lengths in crowded cities.
Digital Bus and Transits Shelter Ads
The digital bus and transits shelters ads gaining a lot of popularity among the public and attracting the attention of advertisers. They’re a bit expensive and that’s why they’re fewer in number and they fall under the category of DOOH (digital out-of-home) advertisement.
The transits station ads employ the latest technology and they’re highly interactive and they increase the customer engagement rate with the company. For instance, digital posters and kiosks have got various types of motion sensors in them; they trigger sound and animation relevant to the potential customers approaching them.
How to Create a Transit Shelter Campaign
When comes to launching the transit shelter campaign; some of the main steps that you should keep in mind are as follows;
Clear & Concise Message
The message in the transits station ad should be direct, clear, and concise. The textual content should be easy-to-read and understand. A clear message would allow you to connect with your target customers
In order to attract the attention of commuters; the creative design of the ad in terms of color and visual imagery; should be catchy and eye-captivating. You should make sure that the customers would see and remember your ad.
The purpose of your catchy ad campaign is useless if it doesn’t have a clear CTA (call-to-action) button. You should direct your customers on what type of actions to take after watching the ad like visit our website, search this, or like our page.
While developing your transits station ad, you should keep in mind your target audience of the specific location. When you know your target customer’s market, then you can develop the right ad.
Cost Factors of Transit Shelter Advertising
The cost of the bus or transits shelters advertisement campaign depends on various factors, and they’re as follows;
The transits station ads are of various shapes and sizes, and their costs depend on the size. Their size ranges from a few inches to several feet. Usually, the small size ads have got a low cost and the large-sized ads have got a high cost.
The other factor that impacts the cost of transits station ads is its location. The ad placement cost in the metropolitan area and the heavily crowded stop would be very high than in the area where the traffic is lower.
Along with the size, the time length of the transits station ad would also influence the cost. If you’re going to run the transits shelters ad for over a period of time; it would cost you a lot of money.
How to Measure the Success Rate of Transit Shelter Advertising
Some of the techniques to measure the success rate of your transit shelter advertisement are as follows;
- Tracking the number of people watching your ad
- Conducting the surveys and asking people about their views about the product or the brand
The number of people have taken the action that you asked in the form of;
- In-store sale
- Online store sale
- Website Traffic
- Brand awareness and recall rate
- Conducting focus group studies or surveys
Conclusion: What is Transit Shelter Advertising? Types, Campaign, Cost, Measuring
After an in-depth study of what is transit shelter advertising; its types, how to create its campaign; factors impacting its cost, and how to measure its success rate; we have realized that bus station ads would amplify your brand awareness. If you’re planning to launch the transits station ad campaign; then you should keep in mind the abovementioned guidelines.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.