Category: Marketing
Advertisement allows businesses and companies to connect to their customers and communicate with them. Technological advancement has amplified the awareness of customers in recent years; the popularity of out-of-home …
Retail businesses and companies go through various stages from introduction to decline in the market; very similar to the product life cycle. But the retail life cycle theory helps …
According to a study, approximately 97% of the customers that visit your online store, leave it without buying anything. Once they have gone, you lose your potential lead, unless …
The growth of B2B marketing has been increasing significantly for the past few years. There is a lot of misinformation and misinterpretation about account-based marketing in terms of what …
Businesses and companies implement various marketing and promotional strategies to approach their target customers and sell their products. Bob Lauterborn floated a new concept of the 4 Cs of …
The success of the market and advertisement campaigns relies on various factors. Some of them are internal, external, controllable, uncontrollable, and manageable. Today, we’ll discuss the top 15 elements …
According to an estimate, marketers would 1.5 times more tend to implement integrating market approaches. It is a message-focused approach that combines various channels like social media, public relations, …
Integrated marketing campaigns are very powerful and useful strategies that help companies to increase their sales, user engagement, traffic, and increasing market size. Today, we’ll discuss what is an …
In the fast era of digital and social media platforms, emailing may seem like a classic and a very old mode of communication over the internet. It still plays …
Marketers and advertisers employ this term often like ad, market, or promotion campaigns while planning and discussing strategies. Today, we’ll discuss what is marketing campaign; its types, components, objectives, …
