Marketers and advertisers employ this term often like ad, market, or promotion campaigns while planning and discussing strategies. Today, we’ll discuss what is marketing campaign; its types, components, objectives, ideas, and examples.
What is Marketing Campaign?
A marketing campaign comprises a set of actions, plans, and efforts that focuses on meeting the specific goals and objectives of the company. The market goals allow you to introduce your current products to your target customers, attract more customers to increase the profitability of the company, and reinforce the brand positioning and brand promise.
The in-house marketers of the company don’t always establish the market campaigns; sometimes third-party market consultants develop them for the company. It comprises employing various communication channels to effectively convey the marketing message with a good effort to back it up.
Marketing Campaign versus Advertising Campaign
The marketing and advertising campaigns may seem like the same thing, but they’re different. One of the key differences is that the advertisement campaigns are heavily dependent on various communication channels like newspapers, radio, and TV. However, market campaigns employ and make use of everything relevant to the product or service to communicate the message. The market campaigns consist of digital media channels, communication platforms, distribution, packaging, and production.
Types of Marketing Campaigns
Some of the main types of marketing campaigns are as follows;
The brand launch comprises various products and services that the company is offering; they require a promotional strategy, relationships, and communication. Their focus is on the brand promise and brand identity.
When it comes to introducing new products into the market; it requires you to employ various communication channels like offering discounts, coupons, sale offers, distribution channels, communication channels, and various promotional strategies and techniques.
Repositioning is a bit difficult task. It comprises various steps that marketers take to reposition a similar product or service in the market. However, it employs promotion, distribution, customer relationships, and various other communication strategies to change the perception of the product or brand in the market.
Businesses and companies rebrand their whole organizations or some of their offers for various reasons. The rebranding campaigns are similar to launching the product, and it focuses on the brand promise and the new brand promise.
The focus of developing the market campaigns is to meet the short-term and long-term goals and objectives of the company. You can launch them with specific offers like attracting new customers to purchase your underselling products, amplifying the sale of the particular products, etc.
Businesses and companies launch market campaigns to spread their brand awareness. They run such campaigns regularly to defend and strengthen their position in the market.
The sales of companies keep on changing throughout the year in different seasons. A seasonal push is a type of campaign that allows you to increase your revenue and profitability during the peak seasons.
Relaunch or Turnaround
Turnaround is totally different from the rebranding and repositioning of the company’s strategy. If the company has a bad image and other reputational issues like lower customer satisfaction rate, bad customer service, and phone blasting. A turnaround strategy would allow companies to relaunch the new brand with a better image and new promises.
Objectives of Marketing Campaign
Some of the top objectives of the marketing campaigns are as follows;
- Increasing revenue and profitability
- Following the position of the industry leaders
- Developing an online presence
- Creating leads
- Higher ROI
- Increasing the sale funnel
- Retaining and maintaining the customers
- Higher market share
- Introducing new products and services
- Entering the new local and internal markets
- Developing the relationship with the customers
- Approaching new customers
- Spreading the brand awareness
- Increasing sales
Components of Marketing Campaign
Some of the main components and elements of the marketing campaign are as follows;
The offering comprises anything of value like a product or service that the company offers to the customers. Marketers develop whole-market campaigns to communicate the key message to the target customers.
The target market comprises a well-defined and specific segment of the company’s customer market; where the brand wants to put all of its marketing efforts and sell its products and services there.
The main objective of market campaigns is to set goals. It comprises a wide range of short-term revenue push, rebranding, and branding.
The message comprises all the verbal and non-verbal messages that the company would employ to connect with its target customer market.
The medium comprises all the communication channels and platforms that the company would employ to communicate with its customers. They’re like digital and traditional media platforms, distribution, communication, packaging, and production.
Controlling allows the company to manage its message from being distorted after launching the campaign. Usually, it is the main function and element of the PR team.
Ideas for Marketing Campaign
Some of the top ideas for the marketing campaigns are as follows;
- Free Giveaways
- Creating Urgency
- Collaborating with influencers and celebrities
- Diversifying the content
- Trying multichannel approaches
- Creating Promo Codes
- Launching Seasonal Sales
- Leveraging Social Media Platforms
Examples of Marketing Campaigns
P&G – Thank You, Mom
Proctor & Gamble launched a TV commercial “Thank You, Mom” in 2012, and it touched the heart of millions of people around the world. It highlights the struggles and hard work of moms behind the world’s leading athletes, and how they’re with them since their childhood. However, the focus of the ad is to convey gratitude to mothers around the world.
Nike – Just Do It
Nike launched the most successful ad campaign “Just Do It” in the 1980s, and it helped the company to amplify its revenue and sales reaching 9.2 billion dollars in 1998. The TV commercial shows the hard work, strength, and resilience of the 80 years old man; it conveyed the company’s message perfectly.
Conclusion: What is Marketing Campaign? Types, Components, Ideas, Examples
After an in-depth study of what is marketing campaign; its various types, components, ideas, objectives, and examples of Nike and P&G; we have realized that market campaigns play a significant role in the growth of businesses and companies. If you’re planning to launch it for your company, then you should keep in mind the abovementioned guidelines.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.