Business Management & Marketing

It is no doubt inbound marketing has taken significant attention in recent years because of the ease of the internet. But it doesn’t mean that outbound market strategies don’t …

Inbound marketing is a form of the strategic mindset that focuses on efficient ways to develop a such experience that customers and people are looking for. It is completely …

Sales and marketing are working day in and day out to generate leads and approach potential customers and close the deal. Finding the right inbound lead-generating strategy plays a …

You may have come across the phrase “inbound marketing” in the field of digital marketing. Marketers put a lot of emphasis on the significance of inbound marketing in their …

Theodore Levitt, a Harvard University Professor first floated the term in 1960. He focused on the notion of how businesses and companies promote their products and businesses; how their …

According to an estimate, attracting new customers is 25 times more costly than retaining existing ones. When companies acquire other businesses, their sales drop because they don’t give sufficient …

The main role and function of the market team are to develop marketing and advertisement strategies that would successfully lure their attention. It would help the company towards building …

The notion behind customers oriented strategy is very simple and that is customers are always right, even when they’re clearly wrong. According to an estimate, attracting new customers is …

Businesses and companies employ various strategies and techniques to gain a competitive edge and stay ahead of competitors. Today, we’ll discuss what is market orientation; how it works, advantages, …

Businesses and companies employ various types of strategies to amplify their sales and profitability both in the short and long term. Today, we’ll discuss what is product orientation; its …