Online marketing is the process of promoting your business and products through digital media. It comprises different online platforms for publishing your content and launching your campaign. However, it includes content marketing, social media marketing, SEO, email marketing, blogging, and marketing on other digital devices. Today, we’ll discuss the pros and cons of online marketing.
Pros of Online Marketing
Some of the pros of online marketing are as follows;
The online world is free from the restrictions of borders and boundaries, and it allows you to approach potential customers across the globe. The advancement in technology and the latest tech devices would help you to reach more people efficiently in a very short time. You can find new markets and trade across the world.
Online marketing allows you to connect with your and engage with them. Companies could find out the needs and wants of customers. When businesses and companies continuously engage with their target customers, it gives them a competitive edge. However, it gives businesses and companies various options in terms of choosing the media channel for marketing.
No Time Restrictions
Your ads would keep on running all the time, and customers could contact you and reach out to you 24 hours a day and 7 days a week. Automated tools and AI technology would answer all of their questions. In short, you don’t need to face any type of time restriction in the online world.
One of the key advantages of online marketing is spreading awareness of your business and products. If you employ the direct strategy and personalized approach, it would add additional value to your brand. Speaking of branding, it comprises various elements like voice, uniqueness, color scheme, logo, and style; online marketing helps you to do so.
Online marketing is highly cost-effective for the promotion of your business. It allows companies to approach the mass audience at a very low price and in a short time in order to sell their products and services. If implemented properly, online marketing allows you to save a lot of time and money.
Easy to Launch
Creating an online profile on social media platforms is free and very easy. You should have the average tech knowledge to launch the campaign on digital platforms. It is a type of marketing strategy that an average tech person could do it.
Launching the online promotional campaign would have a great impact on changing the decision-making process of customers. People share their concerns, needs, and wishes; it gives you an idea of what type of product or service you should launch. If you have got an e-commerce store, then people could order your products and services with few clicks.
Launching and running the online marketing campaign is super fast and speedy especially if you compare it with a traditional marketing campaign. The most important benefit of online marketing is that it allows you to approach the right customer market at the right time.
You can easily measure the performance of your online marketing campaign in terms of the total number of people visiting your platform and their engagement rate. Tools like Google Analytics and Analytical tools of social media platforms help you to analyze various types of metrics.
As we are aware of the fact that online marketing allows you to target the right type of customer market that you want. Recognizing the type of audience you should target depends on your loyalty and brand reputation. However, it allows you to design a strategy that is relevant to your customers in the most personalized way.
Better Customer Relation
Online marketing offers you a deeper insight into the psyche of customers’ behavior and attitude, ultimately you would have a better customer relationship with them. Once you’re aware of the needs and wishes of customers, then you can better satisfy them.
Easy evaluation and low cost decrease the overall risk of an online marketing campaign; whereas the risk of running a traditional marketing campaign is very high. It is because the cost is very high and there is no way of analyzing your performance. (Pros and Cons of Online Marketing)
Cons of Online Marketing
Some of the cons of online marketing are as follows;
Trolling, negative reviews and bad comments on your social media platforms and your websites are serious problems of online marketing. Once they start spreading, they would badly jeopardize the reputation of your company and push away many potential customers.
It is no doubt online marketing allows you to reach a mass audience across the globe. It would also mean that you would have to face competitors in different countries. Some of those competitors are the world’s leading multinational companies that have a very strong database of customers. It would be very difficult for you to maintain your market share under their presence.
Running and managing an online marketing campaign is simple and easy for a tech person. But for a non-tech person, it requires a high level of technical training and learning expertise to launch the campaign effectively. Otherwise, you would waste your time, and resources, and run the campaign without targeting the right audience or allocating the right budget. These small things matter when you’re running the campaign.
Reliance on Technology
Online marketing is heavily relying on the internet and digital technology. If you have got slow internet or no internet access issues, then you can generate effective results from your campaign. Once you start facing technical issues, then your customers and followers would switch to other alternative brands. Heavy reliance on technology is a double-edged sword.
Managing online marketing consumes a lot of your time. Once you become online and start replying, checking out notifications, and answering questions, then you would lose track of time. You have to be very cause about time management and scheduling to do everything right.
Perhaps you would have come across the news that hackers have stolen the customer data of some leading brands. Such news and scandals have made customers very cautious about their personal data, and they are reluctant to share their personal information on the new platform.
No Deemed Serious
Some marketing professionals and experts don’t consider online marketing a serious thing; they consider it as something temporary and casual, but not serious. That’s why many world’s leading brands employ TV ads, billboards, and radio ads along with online advertisement campaigns. However, they think that relying only on digital marketing is highly risky for their business.
Not Suitable for Some Products
Online marketing is not suitable for the promotion of certain types of products and businesses. It is because you won’t be able to approach the right audience or your target audience isn’t using the tech devices. In such a case, launching the online campaign would be a waste of time and money.
It is no doubt online marketing is a cost-effective strategy, but managing and maintaining your campaign is not free. You would have to buy different tools and hire tech expertise to manage your campaign. Sometimes, the complementary cost is very high. (Pros and Cons of Online Marketing)
Out of Control
If negative reviews and memes go viral, then it is something you won’t have control over. All you can do is pray and launch another creative campaign to defend your market position. Otherwise, its results would be catastrophic for the growth of your business.
Conclusion: Pros and Cons of Online Marketing
After an in-depth study of the pros and cons of online marketing; we have realized that an online marketing campaign is effective for your business if done right. If you’re launching your digital marketing campaign, then you should keep in mind its advantages and disadvantages.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.