Inbound marketing is a form of the strategic mindset that focuses on efficient ways to develop a such experience that customers and people are looking for. It is completely different from the traditional marketing strategy. Today, we’ll discuss the advantages and disadvantages of inbound marketing.
Advantages of Inbound Marketing
Some of the main advantages of inbound marketing are as follows;
Inbound marketing comprises social media posts, blogging, and posting content on your digital platforms to educate and inform people. Such activities don’t require a lot of investment and spending either to set up and get your message across. If you have got your own website, then you have to pay a limited amount of money for the domain, hosting, and SSL certificates.
The problem with the outbound market is that your business relies on a number of 3rd party vendors, marketing and advertising firms to run your campaign, film and production agencies, designers, and PR companies. When a lot of people get involved in your market plan, then it results in the form of delays and missed deadlines. However, inbounding market strategy allows you limited reliance on others and complete control over your business.
High Growth Rate
The success and growth rate of inbounding market strategy are very high. Once your content starts appearing at the top of searches in the search engine, it would bring significant traffic to your website. It would only happen if you keep on uploading valuable content on your platform.
The focus of small businesses is on the small and limited community. Social media platforms help them to target their market in a specific region. However, if you produce more relevant content for the local community, then you would receive a lot of referrals and recommendations.
Many people love to support local small businesses. When you add value to their lives with your content, they would trust you more. If they have got trust and confidence in your business, they would become your repeat customers.
If you’re serving a particular targeted community, then it makes you feel that your target audience would know you. Even though they don’t talk to you every time they see you, they still are a valuable member of your community. Inbounding market strategy would help you to strengthen your trust and confidence in your community.
Many big companies have got the skill and expertise like the team of writers and SEO experts, and they launch the successful inbound marketing strategy. When you have got designers, web developers, SEO professionals, video editors, and marketers, then you can easily generate the lead and results whatever you’re looking for.
When you have got access to a team of experts and professionals, then you can generate higher-quality leads easily. You should have a better comprehension of your customer’s needs and wants and how you can resolve their problems long before offering them your product or service.
Big companies have got various departments and launching a successful strategy requires collaboration among various units. Inbound marketing helps you to work together with various teams.
It means the ownership of assets and materials of your business. It comprises webinars, courses, podcasts, social media handles, podcasts, blogs, and websites. However, when you’re investing in your business, then you won’t rely on others for the promotion of your content.
Disadvantages of Inbound Marketing
Some of the main disadvantages of inbound marketing are as follows;
It is no doubt the cost of inbounding advertisements is much lower than billboards and TV ads, but it doesn’t mean that it is free. The inbounding market strategy offers you a lot of control over the strategy, but you still have to pay for the software, tools, domain, hosting, and hiring the tech expertise.
The inbounding market strategy comprises integrating many small things. But if you don’t do any of the small things, then at least you would have to maintain optimum pages, an active social media presence, and be consistent with your blog posts. However, it can be overwhelming when you have to manage all of your regular business responsibilities.
Inbounding market strategy requires consistency and makes an improvement over time. But the whole process is very time-consuming, and it takes roundabout 2 or 3 years to see the results of your performance. However, it is difficult to keep your motivation level up under such circumstances.
After launching TV or radio ads, they would keep on running for a few days to weeks. You can move on to the next stage of converting the leads into sales and harvest the fruit of your work. But inbounding is a never-ending process, you need to keep working on your strategies, revising, learning from your mistakes, and making better.
The market reach of your business depends on your audience and business. That’s why many localized businesses deal with the immediate community. However, only inbounding market strategy is not enough to increase your market reach. You would have to include the outbound elements to complement your marketing efforts.
Inbound marketing has become highly competitive because of easy entry and everyone is doing it. When you are just launching your business, you’re competing against established content creators. However, it requires a lot of effort and persistence to establish your position in the market.
Limited Tech Expertise
Inbound marketing heavily depends on quality content creation, SEO, content marketing, and optimizing your ranking in the searches. All of these things may seem simple and easy, but they require a high level of technical expertise and knowledge. An ordinary tech professional can’t do it.
Factors Impacting Purchase
Let’s say your ideal customers are browsing and surfing your content; they appreciate and admire the knowledgeable content you’re sharing. But it is possible that they won’t buy it from you. However, many factors impact the decision-making process of customers like conflicting values, their requirements, and their financial state.
In the outbound strategy, you send a number of cold emails to the audience. But only a limited number of an audience gives you their email address to send them promotional content in the inbound. However, it makes the market reach through email very short and limited.
Unaffordable Slow Reach
Many big companies have got access to great resources and they want to experiment with new things, and they want the result faster. Inbound marketing is suitable for all types of businesses, but it is difficult to harvest results and benefits from it.
Conclusion: Advantages and Disadvantages of Inbound Marketing
After an in-depth study of the advantages and disadvantages of inbound marketing; we have realized inbounding is highly beneficial for your business. If you’re implementing it in your business, then you should keep in mind its pros and cons and check whether it is suitable for your business or not.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.