Category: Marketing

Marketing is a vast area and it requires various strategies and approaches for the growth of your business. It is important for them to employ the right strategic approach …

Developing a business-to-business content market strategy is not easy for a company, and it would become very difficult and challenging in the upcoming years. Today, we’ll discuss what is …

When a company offers its products and services to other businesses, it is difficult to develop a strategy that is relevant to their needs and wishes. It is completely …

 According to an estimate by Statista, the online B2B global marketplace has reached roundabout 12.2 trillion US dollars. Business-to-business e-commerce is one of the world’s leading growing trends with …

According to an estimate, approximately 48% of business-to-business buying decisions are due to B2B advertisement. Roundabout 82% of business-to-business sellers and marketers wish that they should be as creative …

The business structure has got two main types; business-to-customer (B2C) and business-to-business (B2B). Perhaps, you may be familiar with B2C, where you see businesses dealing with customers in their …

Email marketing may seem like a bit old and formal concept of marketing, especially in the fast-evolving world of digitalization. But the significance of email marketing hasn’t declined yet. …

The goal of a successful advertisement and promotional campaign is to spread brand awareness and amplify exposure. Some companies promote and advertise their products in such a way that …

The goal and objective of businesses and companies are to achieve their targets and gain a competitive edge over competitors. They employ various strategies and techniques for this purpose. …

The philosophy of marketing ethics makes sure that the company is protecting the rights of customers and it is benefiting the customers. The beliefs of people on ethical standards …