Category: Marketing

The marketing concept is a notion that gives significant importance and top priority to its customers in business operations. The motivation for developing a marketing strategy and creating a …

Word of mouth (WOM) marketing is when customers share their product or service experience with their friends, relatives, and family members after using it. Other people would start using …

Advertisement and promotion are the key elements for the brand awareness and growth of your business. Social media platforms and tech companies track every movement of their customers and …

Traditional marketing is a process of utilizing offline media channels for the promotion of your products and services and reaching your target customer market. It plays a significant role …

Online marketing is the process of promoting your business and products through digital media. It comprises different online platforms for publishing your content and launching your campaign. However, it …

Social media marketing is the process of connecting with our target customers on the social media platforms like TikTok, Twitter, Facebook, Instagram, and LinkedIn. The key here is to …

Content marketing is a method of posting content online and then attracting the attention of customers through it. The content could be in the form of social media posts, …

It is no doubt inbound marketing has taken significant attention in recent years because of the ease of the internet. But it doesn’t mean that outbound market strategies don’t …

Inbound marketing is a form of the strategic mindset that focuses on efficient ways to develop a such experience that customers and people are looking for. It is completely …

Sales and marketing are working day in and day out to generate leads and approach potential customers and close the deal. Finding the right inbound lead-generating strategy plays a …