Promotion of your mobile application is significant for the success of your overall marketing strategy. It requires you to integrate various marketing techniques and strategies in order to develop your own strategy. Today, we’ll discuss the top 10 app marketing strategies.
Conduct Market Research
Before jumping into the discussion of app marketing strategies; it is essential to briefly discuss the significance of market research. According to a study conducted by International Business Times; the daily app submission rate on the App Storer is roundabout 1000 applications a day. The apps market has become highly competitive in almost all categories; being aware of your competition would help you to develop a better strategy.
Conducting the market research would offer you a better comprehension of the type of application market methods that you should use. The market research allows you to answer some of the following questions;
- Whether competitors are targeting the same segment of the market or the other
- The interest level of your audience in the product or service
- Target customer market of the application
Customers’ persona is a great way to create a mobile market strategy for various segments of the target customer’s market. Every customer persona is different for different segments of the customer market that have different user journeys. However, it is the job of apps marketers to satisfy the needs of various segments of the customers.
Top 10 App Marketing Strategies
The top 10 app marketing strategies are as follows;
Paid User Acquisition Campaigns
Paid user acquisition campaign is a strategy where you attract your new potential application users through paid advertisements. Here you have to launch your market campaign and keep on adjusting your paid spending for better results. It is significant to know the type of users that you plan to attract and the type of actions you want them to take.
While evaluating the performance of your campaign and adjusting your ad spending for better results; allows you to recognize trends and data on customers’ behavior. The attribution would allow you to analyze the results by tracking various actions taken by every user. If you have got more applications, then you should cross-promoting them by playing the role of advertisers and publishers.
Approximately 90% of the customers think that the authenticity of the store plays a significant role in their decision-making. Influencer marketing is the process of approaching new customers by using their influence and promoting products, brands, and companies. However, marketers have increased their budget by 65% for an influencer campaigns.
Businesses and companies could achieve their goals and objectives through influencer campaigns. For instance, you can offer free gift products to the influencers and request them to share the product reviews with their audience. Gifting the right influencers is the most cost-effective way to approach your audience.
For instance, the influencers would create a lookbook by using your app and then share their experience of using the application and its features on various social media platforms. It is a great way to introduce your potential users to the functionality of the application.
Social media is the best place to promote your application. According to an estimate, people spend roundabout 1.22 hours on social media platforms daily as of 2020. You should regularly post the update of your application on social media to attract new users and establish brand awareness. The feedback of customers allows you to make improvements to your application.
The social media content comprises user-generated content, discussion thread, competitions, and blog entries. The promotion depends on your application category and the type of media channel that you would employ for the application.
App Store Optimization
App store optimization is the process of amplifying the visibility of your application on the Google Play Store and other apps stores. It is difficult because your campaign would need a large number of users on the application store. People would complete the installation process if the presentation is good. ASO is an organic process of optimization, and you don’t have to spend any cost on it.
ASO is just like SEO where you have to employ the right keywords in the proper amount in order to improve the ranking of your application in the searches. You should share the screenshot and in-app video of using the application on various social media platforms. It allows you to attract your new target customers.
Blog & App Landing Page
Having a proper landing page for your application plays a significant role in your mobile promotional campaign where users would learn more about your application. It is a highly cost-effective approach where marketers employ SEO to attract new users. While setting up the landing page, it is important to include visual aid on what customers should expect after clicking and installing the application. The landing page should comprise of the link to your application referring them to the Google Play Store or some other Apps Store.
The success of your application market campaign depends on your KPIs (key performance indicators). It means the type of indicator you’re employing to measure the performance of your application. However, when you measure the performance with various KPIs; it offers you a clear view of where your application is performing well and the areas where it needs improvement. Some of the main KPIs are as follows;
- Retention rate
- Conversion rate
- Click through rate
- Cost per mile
- Cost per install
- Daily, weekly, and monthly active users
- Cost per acquisition
Retention is the total number of users that remain active users for some time. Studies have shown that the retention rate on day 1 is 26%, 11% on Day 7, 7% on day 21, and 6% on day 30; but it also depends on the category of the application. However, the focus of application marketers is on the retention rate and boosting the lifetime value(LTV). When it comes to retaining customers for a long time, you’ll more revenue and engagement from that who have already installed the application.
Email marketing is the best way to send promotional offers and inform customers about the latest update. The application market strategy would generate revenue and amplify user engagement. Studies have shown that email marketing is the main driving force to retain customers for small to mid-size businesses. The main advantage of email marketing is the opt-in feature where the genuine users of your application would only receive the application.
Contacting and inviting the press while launching your application is a great way to spread brand awareness and exposure to your apps. Instead of pushing your application to the reporters to make an analysis and comment on it; your focus should be on making the point that launching your application is newsworthy.
Viral Video Content
As they say “a picture is worth a thousand words” and the video content is worth a million words. You should create a video about your product or application and publish it on YouTube. Make sure to use the right captions and keywords about the video, it would help you to reach the right target audience. If you’re developing the promotional video, then you should be short, direct, and to the point.
Conclusion: What are App Marketing Strategies? Top 10
After an in-depth of the top 10 app marketing strategies; we have realized that strategy for application marketing is highly important for the growth of your business. If you’re developing a strategy for your application, then you should keep in mind the abovementioned strategies and choose the one relevant to your goals and objectives.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.