Edita Food Industries is a food, snacks, and bakery products manufacturing Egyptian multinational company. The Berzi family founded the food company in 1996. Today, we’ll discuss the SWOT analysis of Edita; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
The products and services portfolio of Edita
- Frozen baked items
- Candy
- Biscuits
- Wafers
- Rusks
- Croissants
Brands of Edita
- Oniro
- Tiger Tail
- Twinkies
- HOHO’s
- Freska
- Mimix
- Bake Stix
- Bake Rolz
- Todo
- Molto
Statistical facts and figures of Edita
- Annual revenue: 12.1 billion EGP (2023)
- Employees: 7000
- Product items sold: 4 billion items
- Network: 20regional markets and 17 countries
Competitors of Edita
- Bisco Misr
- Halwani Bros
- Juhayna Food Industries
- Domty
- Egypt Foods
- Faragalla Group
- Bimbo Bakeries
- Grupo Bimbo
- GRUMA
The SWOT analysis of Edita would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Edita SWOT analysis as a business strategy analysis example company as follows;
Strengths of Edita
Some of the main internal strengths in the Edita SWOT analysis example company as business strategy analysis are as follows;
Large Network
Edita Food Industries has established a significantly large market share comprising over 17 countries and 20 regional markets across the world. The large network amplifies the customer market reach and accessibility of the food brand to the end consumers.
Product Portfolio
Along with a large market network, Edita Food Industries has a very large and diversified product portfolio. It comprises a wide range of products and services ranging from biscuits, cakes, frozen bakery items, croissants, and others. The large and diversified food items portfolio helps the brand to serve various segments of the customer market.
Business Portfolio
Edita Food Industries has successfully diversified its business portfolio by launching various new brands. They comprise HOHO’s, Twinkies, Tiger Tail, Oniro, and others. It shows that the company is selling products under multiple brands, and it further strengthens the company’s market value and brand positioning.
Strong Finances
According to an estimate, Edita Food Industries has earned an annual revenue of approximately 12.1 billion EGP in 2023. The solid financial position helps the company to take on various new projects of introducing new food items and unique tastes into the market.
Backward Integration
Edita Food Industries has approximately 34 production and manufacturing facilities and 7 state-of-the-art facilities. The backward integration and strong supply chain network help the company maintain control over the quality of food and taste.
Brand Awareness
The croissants and cake of Edita Food Industries have approximately 100% brand awareness in the targeted market. It shows the strong market influence and effective marketing and advertisement campaigns of the company.
Weaknesses of Edita
Some of the main internal weaknesses in the Edita SWOT analysis example company as business strategy analysis are as follows;
Limited Market Share
Edita Food Industries has a limited market share in the global food market as compared to other international brands. The food brand is heavily relying on the Egyptian and African markets as its main sources of revenue, network, and sales. However, high reliance on few markets is not a good business and marketing strategy.
Over-reliance on Few Items
There is no doubt Edita Food Industries has a very large product portfolio. But the top-selling products of the brand are the cakes, croissants, and biscuits. It shows that the company is heavily dependent on the sale of a few brands and products for the overall company’s profitability.
Opportunities for Edita
Some of the main available opportunities in the Edita SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Edita Food Industries should consider expanding its food business market into new regions, countries, and markets across the world. The global market holds great growth potential for the food business; market expansion would help the food brand increase its market reach, network, sales, and profitability.
Portfolio Expansion
Edita Food Industries should consider expanding its product portfolio by launching new product lines like confectionary items, packaged food, and fast food. The new product lines and expansion of existing ones would help the company to target new segments of the customer market.
Strategic Alliance
Edita Food Industries should develop strategic alliances and partnerships with other food brands. The joint venture and collaboration of resources in the food industry would help the company to develop new food items, and brands, and enter new markets.
Threats to Edita
Some of the main potential threats in the Edita SWOT analysis example company as business strategy analysis are as follows;
Competition
Edita Food Industries is facing tough competition from other food manufacturing brands like Domty, Halwani Bros, and Bisco Misr. They all have established a strong market share and a very loyal database of customers; their market share is negatively impacting the sales, network, and profitability.
Regulations
The government regulations are very strict for food businesses to protect the health and safety of individual customers. Edita Food Industries should comply with government regulations and keep offering quality food to customers to avoid potential lawsuits and heavy fines.
Conclusion: Edita SWOT Analysis Example Company |SWOT Analysis of Edita |Business Strategy Analysis
After an in-depth study of the swot analysis of Edita Food Industries; we have realized that Edita Food Industries is the leading Egyptian food brand. If you are learning about Edita SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
References
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
