SWOT Analysis of CafePod Coffee

CafePod Coffee is a strong coffee offering London-based company. Peter Grainger and Brent Hadfield founded the coffee brand in 2011. Today, we’ll discuss the SWOT analysis of CafePod Coffee; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of CafePod Coffee

  • Coffee
  • Ground coffee
  • Whole beans
  • Morning Machines
  • Cafetieres
  • KeepCups
  • Gifts
  • Accessories

Industry-Focused Area of CafePod Coffee

  • Strong Coffee
  • Gift and Accessories

Statistical facts and figures of CafePod Coffee

  • Annual revenue: 7.1 million USD
  • Employees: 20
  • Web visitors: 2 million

Competitors of CafePod Coffee

  • Casual Dining Group
  • Joey Restaurants
  • Darden Restaurants
  • Slim Chickens
  • Gousto
  • Fever-Tree USA
  • Nescafe
  • Starbucks
  • Espresso

The SWOT analysis of CafePod Coffee would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s CafePod Coffee SWOT analysis as a business strategy analysis example company as follows;

Strengths of CafePod Coffee

Some of the main internal strengths in the CafePod Coffee SWOT analysis example company as business strategy analysis are as follows;

Strong Coffee

CafePod Coffee focuses on offering strong coffee to coffee drinkers comprising 110-130 mg of caffeine. It is a great attempt for the coffee brand to differentiate itself from the competitors and target specific segments of the customer market.

Product Portfolio

CafePod Coffee has developed a well-diversified product portfolio. It consists of a wide range of products and services ranging from gifts, accessories, cups, coffee machines, and other items along with coffee. These all items are complementary to the coffee, and they help the company to increase its sales and profitability.

Strong Presence

CafePod Coffee has established a strong brand presence in the UK’s market. The coffee brand has a unique vision of promoting and encouraging customers and users to make coffee for them at home. The company’s strong coffee and relevant accessories would help them to do it.

Discount Offers

CafePod Coffee offers various types of discounts and offers to new visitors and first-time users. These types of promotional campaigns are catchy and they immediately attract the attention of the new visitors. However, once they try out the taste of the company’s strong coffee, they would potentially become the new customers.

Favorable Support

Coffee is the top-selling hot beverage in the UK’s market. CafePod Coffee has rightly chosen strong coffee relevant to the geographical climate and customers’ tastes of the targeted market. Collectively, it is highly favorable to the company’s business model and product.

Niche focused

CafePod Coffee is implementing the niche-focused business strategy of offering strong coffee in a specific region. It has allowed the brand to attract the attention of the customer market in a very short time and earn annual revenue of over 7 million USD.

Weaknesses of CafePod Coffee

Some of the main internal weaknesses in the CafePod Coffee SWOT analysis example company as business strategy analysis are as follows;

Limited Market Share

There is no doubt that CafePod Coffee has a strong market presence in the UK’s market. However, the company has no presence and brand awareness in the global market as compared to other coffee brands. It shows that the company is heavily relying on the UK market as its main source of revenue, sales, and profitability. High reliance on one market is not a good business and marketing strategy.

Market Saturation

It is no doubt coffee is a popular drink in the UK’s market. However, there are multiple brands offering coffee to customers at multiple prices ranging from affordable to premium. It would be highly difficult for the CafePod Coffee brand to expand its network from a certain limit.

Opportunities for CafePod Coffee

Some of the main available opportunities in the CafePod Coffee SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

CafePod Coffee should consider expanding its strong coffee business into new regions, countries, and markets across the world. The global market and emerging countries hold great growth potential for the coffee business; market expansion would help the company increase its network and sales.

Portfolio Expansion

Along with market expansion, CafePod Coffee should expand its product portfolio by launching new complementary coffee products for customers. It would help the company to target new segments of the customer market with diverse needs and requirements.

Strategic Alliance

CafePod Coffee should develop strategic alliances and partnerships with other coffee brands. The joint venture and collaboration of resources would help the coffee brand to launch new products, develop unique tastes, and enter new markets.

Threats to CafePod Coffee

Some of the main potential threats in the CafePod Coffee SWOT analysis example company as business strategy analysis are as follows;

Tough Competition

CafePod Coffee is facing tough competition from other competitive brands like Nescafe, Espresso, Casual Dining Table, and Joey Restaurants. They all have established a strong market share and a very loyal database of customers; their market presence is negatively impacting the sales and profitability of the company.


Government regulations are very strict for food and beverage companies to protect the health and safety of customers. CafePod Coffee should comply with the EU and UK’s market and industry standards; it allows the company to avoid potential lawsuits and heavy fines.

Conclusion: CafePod Coffee SWOT Analysis Example Company |SWOT Analysis of CafePod Coffee |Business Strategy Analysis

After an in-depth study of the swot analysis of CafePod Coffee; we have realized that CafePod Coffee is the leading UK coffee brand. If you are learning about CafePod Coffee SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.


error: Content is protected !!