SWOT Analysis of Canva

Canva is a software and graphic designing web platform and company. Cameron Adams, Cliff Obrecht, and Melanie Parkins founded the company in 2013. Today, we’ll discuss the SWOT analysis of Canva; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

The products and services portfolio of Canva

  • Non-Profit Canva
  • Education Canva
  • Enterprise Canva
  • Canva Professional
  • Graphic Designing Canva
  • Subsidiaries of Canva
  • Flourish


  • Kaleido
  • Serifs
  • Pixel
  • Pixabay

Statistical facts and figures of Canva

  • Annual revenue: 2 billion USD (2023)
  • Network: 170 million users
  • Employees: 3500
  • Market: 190countries

Competitors of Canva

  • Fotor
  • Adobe
  • Visme
  • Snapa
  • Pixlr
  • Adobe Express
  • Piktochart
  • PicMonkey
  • Vista Create

The SWOT analysis of Canva would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Canva SWOT analysis as a business strategy analysis example company as follows;

Strengths of Canva 

Some of the main internal strengths in the Canva SWOT analysis example company as business strategy analysis are as follows;

Large Network

Canva has a very large market network comprising over 190 countries across the world. According to estimates, the company has roundabout 170 million monthly active users. The large market network and database of users show the company’s strong commitment to the customer market.

Diversified Portfolio

Canva has developed a well-diversified product portfolio comprising multiple products, services, and subsidiary web platforms. The large product and service portfolio and subsidiaries would help the company stabilize its earnings, revenue, and profitability.


Canva has developed a very user-friendly platform with multiple easy-to-use interfaces and features. The user-friendly features and interface played a key role in the growth and popularity of the platform among users in a very short time.

Freemium & Paid

Canva offers both types of packages and offers to customers. Freemium package to the free users and if they want additional professional services, they would have to get the paid subscription package that would give them unlimited access.


Canva offers easy integration with other social media platforms, Google Drive, and other applications and web platforms. The easy integration helps the company to keep users on the platforms without switching to other platforms.


Canva regularly launches new updates and features on its platform. It allows the company to keep updating the platform in order to keep up with growing market trends. The latest features would help the company to attract new customers and retain existing ones.

Weaknesses of Canva 

Some of the main internal weaknesses in the Canva SWOT analysis example company as business strategy analysis are as follows;

Limited Pro Tools

Canva has limited professional tools in its Pro and Free versions than other competitors like Adobe. The limited features of the web graphic designing platform would compel users to easily switch to other platforms.

Data Breach

Hackers and cybercriminals breached the database of the company Canva platform and had access to the 139 million users. Incidents of data breaches and data privacy violations are jeopardizing the trust and confidence of customers.

Over-reliance on Web Services

Canva is heavily relying on its web platforms as its main sources of revenue and profitability. Over-reliance on internet-based services and platforms is not a good business and market strategy.

Opportunities for Canva

Some of the main available opportunities in the Canva SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Canva should expand its business market and enter into new regions, markets, and countries across the world. The market expansion would help the company increase its revenue, total number of users, and market share.

Portfolio Expansion

Along with market expansion, Canva should keep expanding its product and service portfolio. There is always room for growth and development of the platforms.

Research & Innovation

In order to develop its platforms and launch new features and tools, Canva should invest a significant amount of capital resources in research and development. It would help the company to make its platform user-friendly and convenient.

Threats to Canva 

Some of the main potential threats in the Canva SWOT analysis example company as business strategy analysis are as follows;


Canva is facing tough competition from competitive brands like Adobe, Fotor, and PicMonkey. They all are the world’s leading graphic designing web platforms; they established a strong market share and loyal database of customers; their market presence is negatively impacting the growth and profitability of the platform.

Data Privacy Regulations

Government regulations are very strict when it comes to the data privacy of individual users. Canva should comply with the data regulations of different countries; a data breach would jeopardize the trust of customers, negative market reputation, and expensive lawsuits.

Conclusion: Canva SWOT Analysis Example Company |SWOT Analysis of Canva |Business Strategy Analysis 

After an in-depth study of the swot analysis of Canva; we have realized that Canva is the world’s leading graphic designing web platform. If you are learning about Canva SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; and external opportunities and threats as brand strategy analysis.

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