Swot analysis of Domino’s Pizza. Domino’s Pizza Inc. is a US pizza chain restaurant multinational company. Dominick DeVarti, Tom Monaghan, and James Monaghan were the founders of Domino’s Pizza, and they laid the foundation of the company on December 09, 1960. The headquarter of the company is at Domino’s Farms Office Park, Ann Arbor, Michigan, USA.
Domino’s Pizza’s main products and services are;
- Submarine sandwiches,
- Pizza, pasta,
- Chicken wings,
- Oven-baked sandwiches,
- Bread bowls,
- Custom pizza, and much more
According to an estimate, the annual revenue of Domino’s Pizza in March 2021 was 4.488 billion dollars, and it has increased by 2.69%. Out of which, the net income of the company was 0.450 billion dollars, and it has decreased by 11.26%. However, the company has employed more than 13500 employees to manage its worldwide operations.
Domino’s pizza’s top competitors are;
- Pizza Hut,
- Papa Johns Pizza,
- Taco Bell,
- Smokin Joes Pizza,
- Burger King,
Today, we’ll discuss the swot analysis of Domino’s Pizza; it would analyze the internal and external factors impacting the world’s leading pizza chain restaurant company. Here’s the swot analysis of Domino’s Pizza as follows;
Strengths of Domino’s Pizza
Domino’s Pizza keeps updating and revising its menu according to the customers’ demands. For instance, the chain restaurant improved its product menu for the US market by adding cheeseburgers, chicken taco, and chicken wings. The diverse items in the menu provide a lot of choices to the customers when they come for shopping. It has allowed the company to build a large database of customers through the diverse menu and its offers.
According to an estimate, approximately more than 50% of the sale of Domino’s Pizza comes from online and digital media platforms in 2020. However, the company has developed a partnership for autonomous pizza delivery service since 2019. The chain restaurant company launched a new feature “GPS Tracker” which allows user to track their order from the time of placing the order to the final delivery. All of these features have helped the company to increase its earnings during the global economic crisis.
Marketing and advertisement play a significant role in the promotion of any business. Domino’s Pizza is aware of this fact, and that’s why the company spent 6% of its sales earnings on marketing and advertisements. However, the company spends a plethora of resources and uses various social and digital media platforms to reach the target audience.
According to an estimate, the supply chain of Domino’s Pizza leases over 900 trailers and tractors. The company has approximately 21 and 5 dough manufacturing facilities and supply chain units in the USA and Canada respectively. However, the company has established an extraordinary supply chain and even the pandemic of covid-19 didn’t affect its sale and growth.
Domino’s Pizza is a multinational retail pizza brand and the company is operating its business in more than 90 countries across the world. However, the company has established a reputation of offering quality Pizza not in the USA, but also across the globe.
According to an estimate by Forbes, the market capitalization of Domino’s Pizza in 2021 was 17.78 billion dollars. The chain restaurant company ranks at the 1756th position of the Global 2000 companies in 2021. It ranked at 86th position of the Innovative Growth Companies in 2016.
Weaknesses of Domino’s Pizza
As we know that Domino’s Pizza has a network of 11000 stores in over 90 countries. The international market contributes only 6% of the total revenue. However, the company overly relies on the US as its main source of income. It’s a very risky strategy and the company diversifies its business resources.
Domino’s Pizza follows the franchising business model and owns only a limited number of stores. The company manages a vast number of franchisees and has to follow regulations relevant to franchising. However, the franchising business model has some flaws like you don’t have quality control over the franchisees. The franchise owners have complete autonomy over the store.
Opportunities available to Domino’s Pizza
The USA is the major earning market of Domino’s pizza. The chain restaurant company should expand its business globally by opening up new franchises. While expanding, the company should prefer to expand in those international that are growing and has great growth potential. It would help the company to diversify its earnings.
Market trends and customer preferences keep on changing. Therefore, Domino’s Pizza should conduct market research repetitively over time. It would help the company to be in contact with the customers’ needs and wants so that the company would change its offers accordingly.
Tech businesses and the cloud industry have made tremendous growth during the pandemic of covid-19. However, Domino’s Pizza has to deal with a large number of customer data every day. The usage of cloud technology would help the company to increase its speed and efficiency of the company.
Approximately more than 50% of Domino’s Pizza’s annual sale comes from digital media. The global economic crisis has amplified the usage of digital and social media platforms, and it would continue to grow. That’s why the company should invest in the growth of digital and social media platforms. It would help the company to strengthen its growth and market position.
Threats Domino’s Pizza has to face
Domino’s Pizza has to face many laws and regulations in the US and across the world. Some of those regulations are product quality, labor standards, food safety, web laws, taxes, and many others. The complexity of these regulations increases the administration cost and makes it difficult for the company to operate its business.
Papa John’s, Pizza Hut, McDonald’s, Burger King, KFC, Starbucks, and others are some of the main competitors of Domino’s Pizza. They’re competing with the company at different levels like customer service, marketing, tech innovation, product innovation, quality, and profitability. It puts great pressure and the company has to spend extra resources in order to stay in the competition.
Conclusion: Domino’s Pizza Swot Analysis
After an in-depth study of the swot analysis of Domino’s Pizza, we’ve concluded that Domino’s Pizza is indeed the world’s leading pizza chain restaurant company. The increasing competition, pandemic, regulations, limited diversification, and franchising business model are some of the main issues. Domino’s Pizza should diversify its business market and portfolio in order to address these challenges.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.