What is Stealth Marketing? Types, Benefits, Examples
The goal of a successful advertisement and promotional campaign is to spread brand awareness and amplify exposure. Some companies promote and advertise their products in such a way that …
What is Strategic Competitiveness? Importance, How to Achieve It
The goal and objective of businesses and companies are to achieve their targets and gain a competitive edge over competitors. They employ various strategies and techniques for this purpose. …
What is Marketing Ethics? Importance, Principles, Examples
The philosophy of marketing ethics makes sure that the company is protecting the rights of customers and it is benefiting the customers. The beliefs of people on ethical standards …
What is Focus Differentiation Strategy? How to Implement It, Examples
Businesses and companies employ various strategies in order to gain a competitive edge in the market. When it comes to attracting the attention of customers and gaining a competitive …
What is Advertising Ethics? Importance, 9 Principles
Ethical standards guide people of various professions across all industries about how to behave and perform various operations in the right way. Ethical advertisement allows you to understand various …
What is Appeal in Advertising? Types of Advertising Appeals
Perhaps you would have never thought that how advertisements of different brands and companies manipulate you into buying their products even when you don’t need them. They employ various …
What is Facebook Ad Campaign? Importance, Types, Elements, Benefits
If you want brand exposure, to achieve a competitive edge, spread brand awareness, or increase user engagement; then the Facebook advertisement is the best option. As many of you …
What are LinkedIn Ads? Types, How to Advertise on In
The advertisements on LinkedIn are highly effective for your B2B campaigns and for approaching your target customer market. As many of you are aware of the fact that LinkedIn …
What is Advertising Strategy? Types, How to Create It
If you want people to purchase and prefer your product over competitors, then you have to spread product awareness and approach the customers in the best way. It requires …
What is Advertising Plan? How to Create It – 10 Steps
An advertisement plan is a form of marketing communication tool comprising various parts. It focuses on the big picture like strategic goals, ongoing tactical plans towards achieving your goals, …