Business Management & Marketing

Traveling is a fun and enjoyable activity for many people. But the tourism and hospitality industry has changed significantly with the advancement in technology and the internet. Leisure for …

Marketing and promotion inside the company are as equally important as marketing outside the company. It focuses on motivating employees to perform their duties and work efficiently. You should …

According to a study by eMarketers, approximately 116 million US internet users were using some form of online content by the end of 2008. The number of online content …

The digital marketing strategy comprises integrating an online set of activities in order to reach the company’s goals and objectives. The interpretation of the content is different in various …

Marketers and advertisers are aware of the significance and effectiveness of thought leadership content. Usually, they make the mistake of not differentiating between the average and themselves. They get …

Sometimes, experts in certain fields become thought leaders because they’re like “team players” or “trusted advisors.” Since they have the expertise and a great influence in their field; when …

The significance of visuals and graphics is as high as the influence of social media in various aspects of our lives. Businesses and companies employ visuals in their promotional …

There are some commercials and videos that make you laugh so hard or create feelings of awe. They’re partly comic and party advertisements; people could easily recognize their theme …

While launching any business venture, you should know your destination and how you plan to reach there. In order to gain a defendable position in the market, businesses and …

Businesses and companies employ various strategies and run promotional and advertisement campaigns to approach their target customers. Today, we’ll discuss what does B2C mean in marketing; statistical figures to …