Category: How to

Along with targeting the mass audience, businesses and companies employ various strategies to target the specific segment of the customer market. Today, we’ll discuss what is micro marketing; how …

When businesses and companies advertise and market their products, services, and brands; their focus is on reaching the mass audience. Today, we’ll discuss what is mass marketing; how it …

Marketers and advertisers are aware of the significance and effectiveness of thought leadership content. Usually, they make the mistake of not differentiating between the average and themselves. They get …

Sometimes, experts in certain fields become thought leaders because they’re like “team players” or “trusted advisors.” Since they have the expertise and a great influence in their field; when …

Developing a business-to-business content market strategy is not easy for a company, and it would become very difficult and challenging in the upcoming years. Today, we’ll discuss what is …

When a company offers its products and services to other businesses, it is difficult to develop a strategy that is relevant to their needs and wishes. It is completely …

 According to an estimate by Statista, the online B2B global marketplace has reached roundabout 12.2 trillion US dollars. Business-to-business e-commerce is one of the world’s leading growing trends with …

According to an estimate, approximately 48% of business-to-business buying decisions are due to B2B advertisement. Roundabout 82% of business-to-business sellers and marketers wish that they should be as creative …

The business structure has got two main types; business-to-customer (B2C) and business-to-business (B2B). Perhaps, you may be familiar with B2C, where you see businesses dealing with customers in their …

Email marketing may seem like a bit old and formal concept of marketing, especially in the fast-evolving world of digitalization. But the significance of email marketing hasn’t declined yet. …