When you develop and maintain a positive image, it allows you to create a perception of a trusted brand in the industry. You should consider implementing the reputation market efforts in such a way that would promote reviews, comments, feedback, and referrals. Today, we’ll discuss what is reputation marketing; its importance, and how to implement its strategy.
What is Reputation Marketing?
Reputation marketing is the process of highlighting, promoting, and monitoring reviews, comments, positive feedback, and other appreciating content relevant to your brand. While developing any market strategy, allows you to promote positive feedback on any of the digital and social media platforms. However, it helps the company to uphold a great brand image and maintain a positive reputations. The main objective of reputation management is to exhibit the positive qualities and traits of the company to persuade potential customers and shoppers to buy your product or service.
Statistics about Reputation Marketing
Some of the main statistical facts about customer reviews and reputation marketing are as follows;
- Studies have shown that user-generated content and ads with reviews and recommendations would tend to perform much better; it amplifies the CTR (click-through rate) by 300% and reduces both CPA (cost per acquisition) and CPC (cost per click) by 50%.
- 10 positive reviews from customers would increase the search traffic on your platform by 15% to 20%
- Roundabout 74% of the users would contact the company that has got positive reviews on its platform rather than those doesn’t show any
- Customers read approximately 10 reviews before making any purchase decision; customer reviews are 12 times more credible than the company’s sales copy
- Approximately 97% of the customers say that reviews impact the buying decision; 90% of the customers think that reviews are more important than the ads and promotional content of the salesperson
Benefits of Reputation Marketing
Well-crafted reputation market strategy would allow you to promote positive feedback and reviews from customers relevant to your company on various social media platforms, online forums, and news outlets. Promoting the positive reviews of customers would develop the image of your company as trustworthy, and customers would think of it as a company that offers a great user experience. Some of the main benefits of reputation marketing are as follows;
Optimized Results in Searches
Developing a powerful brand image online would allow you to build brand authority and appear at the top of searches in the search engine organically. It especially happens if you apply SEO strategies, like using specific keywords in your market and promotional content.
High Traffic on Your Website
While actively promoting the positive reviews and feedback of customers relevant to your company, allows you to amplify the brand awareness of the company. It would make customers search for the company and learn more about its products and services that the customers are talking about. Ultimately, it would increase the impression rate, user engagement, and web traffic.
The customers of other brands would choose your products over their offers if they’re confident that you provide them with a better customer experience; you have proven it through reputation advertisement. While promoting the high-rated reviews of customers; would amplify the sale of your company and more profitability.
How to Implement Reputation Marketing Strategy
Some of the main steps on how to implement a reputation marketing strategy are as follows;
Analyzing Existing Reputations
Before implementing the reputations advertisement strategy, it comprises both traditional and online media presence. It assists you in finding out the areas for improvement. However, it is better that you should review various areas of your website like comments, online reviews, and press releases for better understanding. You should study the feedback and reviews of your competitors, and then compare it with yours; it would give you new ideas to differentiate your brand from the competitors.
Finding Improvement Areas
The more you’re aware of the reputations of your company both online and offline, the more you can easily find out the improvement areas. You should note down all the suggestions that customers make in various instances for the improvement of the product or service.
For instance, if customers are commenting on the online platform about the user-friendliness of your store, then you should work on the functionality of your website to offer a better customer experience. That’s how you can apply market efforts to optimize your platform.
Monitoring & Replying to Reviews
You should be aware of the feedback and reviews of customers every time you receive them on your website. It is better to carefully read out the reviews, customer input, comments, and the mention you receive about your company or the products. You should know what type of improvements customers are looking for every time they make a comment about it. When you resolve those issues and work on those improvements, then you can avoid the negative reputation from aggravating it.
Implementing Action Plan
The best strategy to protect the reputation of your company is to have a prevention plan in place to manage the problem as soon as it arises. It allows you to deal with the problematic situation as soon as possible.
You can do it by following the suggestions and solutions to the negative feedback found on various social media platforms, comments, and website reviews. For instance, if customers are offering you negative feedback and complaining about bad customer service, then you should apologize and tell them what you’re planning to do about it.
Encouraging Others For Promotion
If customers are sending positive reviews repetitively, then you should ask them to share their positive experiences with others in their social network. When other people would do their research about your brand and find out the positive experiences of people, they would become your customers. It is better if you offer discounts, coupons, and rewards to the customers for referring your product.
Positive Online Pressure
Developing and maintaining the online presence of your company would make sure that your company has got a strong brand awareness. Posting content regularly and engaging with your customers on various social media platforms would help you to spread the word of mouth advertising; show your professionalism and commitment of your company to the audience. It benefits you in various ways like high traffic, increased sales, and high profitability.
What is Reputation Marketing Strategy? Benefits, How to Implement It
After an in-depth study of what is reputation marketing; its benefits, and how to implement it; we have realized that reputations advertising is highly important for your business. If you’re developing this strategy, then you should keep in mind the abovementioned tips and suggestions for reputations advertising.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.