Geofencing allows businesses and companies to connect with their targeted customers on their mobile devices and smartphones. GPS technology is helping businesses to employ geofencing strategies more effectively and efficiently. Today, we’ll discuss what is geofencing marketing; its various benefits, how to implement it, and key tips.
What is Geofencing Marketing?
Geofencing marketing is the process of setting up a virtual boundary in a specific location where you would target your customers as soon as they enter the location. You should set up boundaries around the location of your business to attract customers and target competitors with your ads.
The geofencing technology would employ the technology of WiFi, IP Addresses, Bluetooth, and GPS to track the specific location of target customers through customers. When your target customers with their smartphones enter the specific location set up by the company, they would start seeing the local ads on their smartphones and mobile devices.
Some of the main geofencing marketers are as follows;
- Location-based online stores
- Brick-and-mortar stores
- Businesses with local promotions
- Community centers and museum
- Small businesses and local restaurants
How to Implement Geofencing Marketing
Some of the key steps on how to implement the geofencing marketing strategy are as follows;
Setting up Location
After selecting the specific market location, next, you should decide where you would find your potential customers. Based on the key insight, you would know where to place your ads where the visibility would be high and more customers would see it. It is significant that you should set up boundaries around the specific location area.
Entrance & Exit Point
The software allows you to establish your entrance and exit point, it would help you to make a decision when you show ads to the target customers. It would help you to show location-based ads when target customers and their mobile devices enter your location. For instance, you can run push notification promotional campaigns like showing special discounts and offers to the customers
Integrate with Behavioral Targeting
In order to amplify the growth and success of your campaign, you should combine location-based ads with behavioral targeting. It is significant for companies that work in a specific niche like auto mechanics, supermarkets, candy shops, and museums. However, behavioral targeting allows you to gather customer data on mobile devices and companies and show them more personalized ads.
When it comes to developing geofencing ads, you should consider employing colorful texts, pictures, and videos to design the ads in order to attract the attention of target customers. While creating ad copy, you should use such catchy phrases that would attract them and make them buy your products. You should include the CTA button in your ads and make it clear to your customers what type of action they should take.
Analyzing & Optimizing Campaign
It is significant to analyze the performance of your ads regularly and continuously based on customer data, user engagement, and customer experiences. Some of the other metrics that you should check are cost per visit, click-through rate, and visit rate; they would help you to know what type of changes you need to implement in your campaign for a better customer experience.
Benefits of Geofencing Marketing
Some of the main benefits and advantages of geofencing marketing are as follows;
Geofencing targets specific customers in particular locations, and it would attract the attention of customers and amplify the sale. If you keep on upgrading your ad campaign regularly and add promotional materials and product materials, then customers would prefer your products because they have got the latest information about you. However, it is a great strategy for small businesses.
When customers regularly come across your ad, they would develop a sense of connection and loyalty to your brand. While shopping, they would choose such products that they already know rather than those they aren’t familiar with. However, it encourages customers to visit your store repetitively.
Optimized Data & Analytics
The key element of launching a successful geofencing marketing campaign is analyzing the customer data, and it allows you to analyze the performance of your campaign and how they react to it. This strategy helps your business to collect customer data and how they are reacting to your ads.
Higher Customer Engagement
Geofencing ads attract the attention of the local audience, and they would connect and engage with your ads based on familiarity. The customer engagement and interaction would allow you to gather customer data, and you would find ways to better connect with your customers based on the analysis and insight.
Targeted ads play a significant role in the growth and success of your campaign. In order to establish a strong brand presence in a specific geographical area, you should develop highly personalized ads for your target customers.
Tips on Geofencing Marketing
Some of the main tips that you should keep in mind while implementing the geofencing marketing strategy are as follows;
The objective of the geofencing market campaign is to increase the sale and profitability of the company. In order to achieve your goals, you should have a clear action-to-button action to direct customers on what type of actions they should take.
You should make it clear to your target customers what type of information you require from your customers. It makes them trust your brand.
Employing Right Tools
In order to amplify the performance of your campaign, you should employ various tools and strategies.
Conclusion: What is Geofencing Marketing? Benefits, How to Use It, Tips
After an in-depth study of what is geofencing marketing; its various benefits, how to implement it, and tips; we have realized that geofencing is highly significant for your campaign. If you’re developing its campaign, then you should keep in mind the abovementioned tips and guidelines
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.