SWOT Analysis of Shopee. Shopee Pte. Ltd is a specialized e-commerce platform and Singaporean multinational tech company. The e-commerce company came into existence on February 05, 2015, as a mobile-focused platform where people could browse, buy, and sell products. The headquarter of the company is in Shopee Building, Singapore.
Some of the main products and services of Shopee are as follows;
- Electronics accessories
- Men’s and Women’s clothes
- Fashion & lifestyle
- Shoes and footwear
- Health and beauty
- Haircare and styling
- Vitamins and supplements
- Home and living
- Home décor
- Kitchen and dining
- Food and snacks
- Toys and games
Key statistical facts and figures about Shopee are as follows;
- The annual revenue of the e-commerce platform in 2022 was 12.4 billion dollars
- Approximately 32943 employees are working for the company to manage its worldwide operations
- The E-commerce platform has got roundabout 343 million monthly visitors
Some of the top competitors of Shopee are as follows;
- PG Mall
Today, we’ll discuss the swot analysis of Shopee. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the tech company and e-commerce platform. Here’s the swot analysis of Shopee as follows;
Strengths of Shopee
Some of the main strengths in the swot analysis of Shopee are as follows;
Shopee pioneered the trend of mobile browsing and shopping over the smartphone. It was a new trend back in 2015, and soon after various other e-commerce platforms launched their smartphone applications and promoted mobile shopping. However, it allowed the company to earn wide popularity among the customer market.
Shopee is operating its business in approximately 11 countries across the world. The tech company and e-commerce platform offer a wide range of products and services in various categories; it helps the company to target various segments of the customer market.
Shopee has made a strong commitment to its customers of providing a safe, easy, and secure shopping experience to its customers. Resultantly, customers have the trust and confidence of customers and they feel safe and secure while browsing and shopping over Shopee’s platform.
In order to complete the transaction and allow customers to close the deal on the e-commerce platform; the company facilitates the transactions by offering various methods of payments. It helps the company to increase the sale on the platform, rather than allowing them to leave the platform without closing the deal.
Marketing & Promotion
Shopee launches various types of marketing and promotional campaigns and strategies to attract the attention of customers. For instance, the company employs various world’s leading celebrities in various regions as brand ambassadors for the promotion of its platform. It helps the Tech Company to remain in touch with customers.
Awards & Recognition
Shopee is the world’s leading Southeast Asian e-commerce platform and leading brand; the company is operating its business in approximately 11 countries across the world. The company received the Singapore Startup of the Year Award in 2015.
Weaknesses of Shopee
Some of the main weaknesses in the swot analysis of Shopee are as follows;
Many customers have claimed that the company’s product description is misinformation and that it doesn’t offer what it mentions on the label. Product misinformation could badly jeopardize the reputation of the company in the long term; the platform should address such issues.
No Diversified Business
It is no doubt Shopee is a leading platform and has got millions of daily and monthly visitors. But the e-commerce platform is only one source of earnings for the company, and it is not a smart business approach. Since the company has got the resources and it should diversify its business into various categories and have more sources of income.
Underpaid Courier Controversy
Shopee faced various underpay allegations and criticism in Indonesia regarding its courier service. It claimed that the company pays very low salaries to its courier service providers in Indonesia, and it is highly difficult for the workers to meet their basic needs and experiences.
Opportunities for Shopee
Some of the main available opportunities in the swot analysis of Shopee are as follows;
If we study the latest online shopping trends and growth in the digital industry, then we would see significant growth. It presents a lot of opportunities for the e-commerce platform Shopee to amplify its growth and influence; it would help the company to increase its sales and revenue.
Shopee is only operating its business in 11 countries. But the global market presents a lot of growth opportunities for the e-commerce platform; it should consider expanding its business into another market. It would help the company to amplify its earning and revenue.
Shopee should consider offering 24 hours a day and 7 days a week throughout the year in almost all categories of products and services. It would give the company a unique competitive edge over competitors and attract time-conscious customers.
Various companies and businesses are employing social media influencers for the marketing and promotion of their products and services. It would be a cost-efficient approach, and it would help the company to target new types of customers.
Threats to Shopee
Some of the main potential threats in the swot analysis of Shopee are as follows;
Shopee is an online platform and it is always vulnerable to cyber threats and hackers. The company should have a strong firewall and secure system to protect the data privacy of all the users for the future of the company.
The global market has become very cautious about online platforms and data privacy. Various governments are introducing new laws and regulations for tech companies, and Shopee should comply with the local laws of the country.
Conclusion: Shopee SWOT Analysis
After an in-depth study of the swot analysis of Shopee; we have realized that Shopee is the world’s leading e-commerce platform and tech company. If you are learning about the business of Shopee, then you should keep in mind the abovementioned internal and external factors.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.