Apple is a technology, Smartphone, and tech devices manufacturing American Multinational Corporation. Steve Jobs, Steve Wozniak, and Ronald Wayne started the tech company in 1976. Today, we’ll discuss Apple marketing communication strategy; and the elements involved in the integrated marketing communication strategy of Apple; advertising, direct marketing, digital marketing, personal selling, public relations, and sales promotions; as brand communication strategy examples.
Products and services of Apple
- Apple Store
- Pay Apple
- Apple TV
- Music Apple
- Apple Watch
- iPad
- iPhone
- Apple Watch
- Apple One
- iPod
- Mac
- iCloud
- Card Apple
Subsidiaries of Apple
- Beddit
- Claris
- Apple Studios
- Drive AI
- InVisage Technologies
- Beats Electronics
- Braeburn Capital
Statistical facts and figures of Apple
- Annual revenue – 383.933 billion USD (2023)
- Net income – 94.760 billion USD (2023)
- Employees – 164000
- Asset net worth – 352.58 billion USD (2023)
- Network – 526 stores
Top competitors of Apple
- Huawei
- Sony
- Samsung
- Amazon
- One Plus
- Lenovo
- Microsoft
- IBM
- LG
- Dell
Apple marketing communication strategy would analyze the elements like direct marketing, advertising, digital marketing, sales promotion, PR, and personal selling as brand communication strategy examples. Here’s the integration communication strategy of Apple as follows;
Apple Marketing Communication Strategy
Let’s discuss the main elements of the Apple marketing communication strategy or integrated marketing communication strategy of Apple as brand communication strategy examples; they’re as follows;
Advertising of Apple
I-Unique Tech Expertise
Apple is operating its business in the both hardware and software industry and competing against HP, Dell, and Microsoft. The software and hardware technology of Apple is the best available in the market and that’s why customers prefer Apple. However, iPods and iTunes offer such a customer experience that no other brand could compete. All of these factors provide a unique differentiation advantage that the company employs to its advertisement advantage.
II-Multiple Slogans
Apple has employed multiple catchy slogans to attract the attention of customers and they help the company to strengthen its brand position. Some of the main popular slogans of Apple are as follows;
- “Think Different”
- “Byte into an Apple”
- “iThink, therefore iMac”
- “Say hello to iPhone”
- “Hello”
- “iMac “hello (again)”
III-Sponsorships
Apple sponsors various mega-sporing events and programs like the FreeRice program to fight against hunger and the America’s Cup by the New York Yacht Club. The sponsorship of events and programs provides great exposure to the brand and strengthens the company’s brand image.
Direct Marketing of Apple
I-Retail Stores
Apple has established a very large network of brand stores (526) in various countries across the globe. It allows customers an opportunity to explore various products of the company. However, it comprises live testing of the product and directly communicating with the tech expert.
II-Emails
Apple gathers the email addresses of its customers and sends them direct and personalized emails about the new information, promotional offers, and updates relevant to the customers. It is also a great method of resolving their complaints about the products and brands. However, it helps the company to ask follow-up questions to potential customers who haven’t completed the purchasing process.
Digital Marketing of Apple
I-Multiple Digital Media channels
Apple employs multiple digital media channels for the product promotion, advertisement, and marketing of the brand. They are like websites, social media platforms, emails, and authorized retail and online stores. However, they provide customers an opportunity to directly purchase the desired product online without visiting the Apple store. The company would deliver the product to their home address.
II-Social Media Channels
Social media platforms help the company to connect and engage with customers at a personal level in real-time. A vast majority of internet users are on social media platforms. However, the interesting thing about social media channels is that they allow editing, changing, updating, and evaluating the marketing campaign at any time. It is more cost-efficient than traditional media channels.
Sales Promotion of Apple
Apple implements multiple types of sales promotional strategies and campaigns to attract and maintain the attention of customers. Some of them are as follows;
- Free gifts
- Bundle offer
- AppleCare + Insurance
- Money-back-guarantees
- Product Swap
- Point-of-purchase displays
- Discounts and coupons
- Loyalty programs
Public Relations of Apple
While launching any type of new product; Apple follows the public relations strategy and it helps the company to build a strong brand and send a positive brand message. It is a great way of creating a buzz about the upcoming product; offers a sneak peek to the customers; and creates interest and curiosity among customers. In fact, the company provides the key information to the top bloggers to write about the company’s product.
Personal Selling of Apple
The sales staff of Apple Stores sells its products directly to the customers. It provides the tech brand an opportunity to have one-on-one interaction and face-to-face communication with the customers; and promotes the company’s products to the customers. However, the company makes sure that its salesmen have the required tech expertise and knowledge to satisfy all the customer’s queries. They have the capability to increase the sales conversion rate.
Conclusion: Apple Integrated Marketing Communication Strategy |Brand Communication Strategy Examples
After an in-depth study of the Apple marketing communication strategy; we have realized that Apple is the world’s leading tech giant multinational company. If you are learning about the Apple integrated marketing communication strategy as a brand communication strategy example; then you should keep in mind the abovementioned elements; personal selling, digital marketing, direct advertisement, sales promotion, PR, and direct marketing.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
