SWOT Analysis of Disney Plus

Disney Plus is a paid subscription-based video streaming platform American company. The Walt Disney Company founded the company in 2019. Today, we’ll discuss the SWOT analysis of Disney Plus; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of Disney Plus

• Star+
• Hotstar+
• Disney+
• Marvel
• Pixar
• ESPN
• National Geographic
• Hulu

Focused Area of Disney Plus

• Video Streaming Platform

Statistical facts and figures of Disney Plus

• Users: 153.6millions
• Employees:10000
• Market Network: 160 countries

Competitors of Disney Plus

• Sony Pictures
• Paramount +
• Disney+
• Apple
• Max
• Amazon Prime Video
• Apple TV+
• Hulu
• Netflix

The SWOT analysis of Disney Plus would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Disney Plus SWOT analysis as a business strategy analysis example company as follows;

Strengths of Disney Plus

Some of the main internal strengths in the Disney Plus SWOT analysis example company as business strategy analysis are as follows;

Large Network

Disney Plus has established a very large market network. According to an estimate, the video streaming platform is operating its business in approximately 160 countries across the world. The platform has established a very large customer market network of approximately 154 million users worldwide.

Continuous Video Playback

Disney Plus employs the latest automation technology for its video streaming platform. It automatically adjusts to the bandwidth of the user’s TV, mobile network, and Wi-Fi internet connections. However, the video quality becomes adjusted to the mobile network and offers the best quality video to the users and customers.

Quality Content

Disney Plus focuses on producing the latest and top-quality unique video content for users in various regions across the world. The platform has the longest-running and top-rate content for users; the objective is to entertain users with unique and quality content.

User Interface

Disney Plus has developed a well-structured and user-friendly interface and it doesn’t baffle the minds of users with a lot of content. Rather, it is a very simple and interactive user interface; the company employs advanced tools and algorithms to learn the behavior and tastes of customers.

Accessibility

The best thing about Disney Plus is its accessibility to various devices of Google Play Store and Apple iPhone. Along with mobile applications, the video streaming platform is also accessible over web platforms and browsers.

Smart Screen

Disney Plus employs advanced technology to provide accurate search results to the queries of customers and users. It offers auto-complete suggestions to the users to make the content search simple and easier.

Weaknesses of Disney Plus

Some of the main internal weaknesses in the Disney Plus SWOT analysis example company as business strategy analysis are as follows;

Costly & Expensive

Many users consider the video streaming packages of Disney Plus highly costly and expensive. In fact, the platform charges almost the same price as Netflix; that’s why many users switch to Netflix if they’re paying the same price.

Niche Focused

Disney Plus has specifically focused on family-friendly video content for users. It is good from the ethical and societal point of view, but it is not a good strategy from the business perspective. This is because the company is limiting its target market only to family-oriented people.

Opportunities for Disney Plus

Some of the main available opportunities in the Disney Plus SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Disney Plus should expand its video streaming business into new regions and countries across the world. The global market and the emerging countries hold great growth potential for the video streaming business market; it would help the company to increase its market network and sales.

Portfolio Expansion

Along with market expansion, Disney Plus should expand its product portfolio by launching and developing unique content and customized packages. Affordable and customized packaging would help the company target a price-conscious segment of the customers.

Innovative Content

Innovative, unique, and quality content is the key to the video streaming platform Disney Plus. The platform should keep producing top-quality content with innovative ideas for customers. It allows the company to attract the attention of new customers.

Strategic Alliance

Disney Plus should develop strategic alliances with other video streaming platforms and content-producing studios and companies. The joint venture and sharing of resources would result in the form of market network expansion, new content ideas, and tech development.

Threats to Disney Plus

Some of the main potential threats in the Disney Plus SWOT analysis example company as business strategy analysis are as follows;

Competition

Disney Plus is facing tough competition from competitive brands like Netflix, Apple TV, and Amazon Prime Videos. They all have established a very large market network and loyal database of customers. Their market presence is negatively impacting the growth and sales of the company.

Regulatory Requirements

Disney Plus should comply with the regulations of the sensory board of various countries across the world. Any type of non-compliance would limit the company’s growth, expensive lawsuits, and heavy fines and settlement fees.

Conclusion: Disney Plus SWOT Analysis Example Company |SWOT Analysis of Disney Plus |Business Strategy Analysis

After an in-depth study of the swot analysis of Disney Plus; we have realized that Disney Plus is the world’s leading subscription-based video streaming platform. If you are learning about the Disney Plus SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.

References