SWOT Analysis of Dabur 

SWOT Analysis of Dabur. Dabur Ltd is a consumer products producing Indian multinational company. SK Burman laid the foundation of the FMCG Company in 1884. The headquarter of the company is in Ghaziabad, Uttar Pradesh, India.

Some of the main products and services of Dabur are as follows;

  • Drinks and beverages
  • Health supplements
  • Oral hygiene
  • Hair care
  • Skincare
  • Personal care
  • Ayurvedic medicine

Key statistical facts and figures about Dabur are as follows;

  • The annual revenue of Dabur in 2023 was 90.7 billion Indian Rupees
  • Out of which, the net income of the company was 1707.15 Crores of Indian Rupees
  • Approximately 7740 employees are working for the company to manage its worldwide operation

Some of the main subsidiary brands of Dabur are as follows;

  • H&B Stores Ltd
  • Aviva India
  • Foundation
  • Dabur Research

Some of the top competitors of Dabur are as follows;

  • Godrej Consumer Products Ltd
  • Nestle India Ltd
  • Hindustan Unilever
  • ITC Ltd
  • Tropical Smoothie Café
  • Marico
  • Colgate Palmolive
  • Patanjali
  • Changsha Hair Biological Tech

Today, we’ll discuss the swot analysis of Dabur. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the consumer goods producing company. Here’s the swot analysis of Dabur as follows;

Strengths of Dabur

Some of the main strengths in the swot analysis of Dabur are as follows;

Large Network

Dabur has a very large worldwide network comprising 3 million retail outlets and 5000 distributors; they deliver the company’s products to the end consumers. According to an estimate, the company is operating its business in more than 60 countries across the globe.

Strong Brand Name

Dabur has been operating its business in the consumer goods-producing industry since 1884. It allows the company to establish a strong brand name over the years with its quality products and services. A well-recognized brand name helps the company to attract new customers.

Supply Chain & Distribution Network

A powerful supply chain and distribution network are one of the main reasons behind the worldwide growth and success of the company. It helps Dabur to source cost-efficient raw supplies, and timely deliver the finished goods to the retail stores and the end consumers.

Social Welfare Activities

Dabur is a socially and environmentally responsible organization. For instance, the company is engaging in various types of charities and social welfare works like socio-economic welfare, education, and healthcare.

Diversified Portfolio

Dabur has established a well-diversified product portfolio. The consumer goods brand is producing goods in various categories like home care, personal care, food, oral care, and healthcare. It allows the company to have various sources of earning, rather than relying on one.

Weaknesses of Dabur

Some of the main weaknesses in the swot analysis of Dabur are as follows;

High Competition

The consumer goods market has become highly competitive in recent years, and they’ve made it highly difficult for Dabur to operate its business in the FMCG market.


The Centre for Science and Environment published a report in 2020, and it said various major products of Dabur have been employing impure sugar in their syrup. Such types of rumors and reports negatively impact the company’s reputation and brand perception.

Fake Products

Various local and international brands are producing similar types of products and they’re selling them under their brand name. It is decreasing the market share of the company in the FMCG market, and it has made brand switching much easier.

Opportunities for Dabur

Some of the main available opportunities in the swot analysis of Dabur are as follows;

Merger & Acquisition

Dabur should consider either merging or acquiring any big or small consumer goods brand. It would help the company to share expertise and resources and develop something new. Resultantly, the company would strengthen its market position in the FMCG market.

Market Expansion

The global market presents a lot of growth opportunities. Dabur is only operating its business in 60 countries, and the company should consider entering the new market and regions; both rural and urban. It would help the company increase its revenue and profitability.

Threats to Dabur

Some of the main potential threats in the swot analysis of Dabur are as follows;


The consumer goods-producing market has become highly competitive. There are very few bands operating their business in the FMCG market and offering almost similar types of products and services. Their market presence had decreased the company’s market share and influence.


The consumer market has become very cautious about consumer goods. The governments of different countries are introducing new laws and regulations for consumer goods companies. Dabur should keep complying with the regulations of different countries to avoid legal costs.

Conclusion: Dabur SWOT Analysis Example Company

After an in-depth study of the swot analysis of Dabur; we have realized that Dabur is the world’s leading consumer goods Indian multinational company. If you are learning about the business of consumer goods company Dabur SWOT, then you should keep in mind the abovementioned internal and external factors.

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