SWOT Analysis of Airtel. Airtel is a telecommunication service-providing Indian multinational company. Sunil Mittal laid the foundation of the telecommunication company on July 07, 1995. The headquarter of the company is in New Delhi, India.
Some of the main products and services of Airtel are as follows;
- Internet television
- Digital television
- Payment bank
- Satellite television
- Mobile telephony
- Fixed line telephone
Key statistical facts and figures about Airtel are as follows;
- The annual revenue of the telecommunication company in 2023 was 18 billion US dollars
- Out of which, the net income of the company was 1 billion US dollars
- Approximately 53000 employees are working for the company to manage its worldwide operations
Some of the main subsidiaries of Airtel are as follows;
- Wynk Music
- Airtel Vodafone
- Airtel Africa
- Airtel Sri Lanka
- Digital TV Airtel
- Airtel Payment Bank
- Airtel India
Some of the top competitors of Airtel are as follows;
- TELUS Mobility
- Dialog Axiata Mobile Services
- AT&T Mobility
- Verizon Wireless
- Reliance communication Limited
- Tata Indicom
- Tata Docomo
Today, we’ll discuss the swot analysis of Airtel. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the Indian telecommunication company. Here’s the swot analysis of Airtel as follows;
Strengths of Airtel
Some of the main strengths in the swot analysis of Airtel are as follows;
Airtel is one of the largest telecommunication and cellular service-providing companies in India. According to an estimate, the telecom company is operating its business in approximately 19 countries across the world. The company has a network of more than 260 million subscribers and users.
Airtel is a well-recognized brand not only in India but also in other countries. The telecom company has established a strong database of subscribers in Africa, Bangladesh, and Sri Lanka. Powerful brand recognition allows the company to attract the attention of customers.
Airtel is a highly visible brand due to its uniqueness. For instance, Airtel is the only Indian cellular service-providing company that has got an international submarine cable. It allows the company to be independent and not rely on other telecom companies.
Airtel employs various types of marketing and promotional campaigns and strategies to remain active in the minds of customers. For instance, the telecom company employs celebrities as brand ambassadors to represent its brands; sponsor various mega sports events. Such types of steps boost the company’s growth to the next level.
In order to facilitate customers and offer them a better customer experience, the company launches various services. They’re like bill payments, online recharge, Airtel money, and other types of services; it allows the company to directly connect with customers.
Weaknesses of Airtel
Some of the main weaknesses in the swot analysis of Airtel are as follows;
Data privacy has become a major concern for people in various regions across the world. Many subscribers and users have put forward the allegations that their privacy has been breached. Such types of allegations aren’t good for the company’s reputation in the long term.
Various brands and companies have emerged in the telecom industry in recent years, and they offer the same services at a lower price. More competition in the market decreases the company’s overall market share.
Opportunities for Airtel
Some of the main opportunities in the swot analysis of Airtel are as follows;
Approximately 50% of the country’s population is living in rural areas and comprises a significant portion of the population. Airtel should amplify its efforts in the rural market because it carries a lot of growth opportunities.
Airtel has a unique competitive feature of providing low-cost technology. The company should capitalize on this unique feature and market in the price-conscious market. It would help the telecom company to amplify its influence in the market.
It is no doubt Airtel has a very attractive revenue and profitability in the telecom industry, but the company is only operating its business in 18 countries. The global telecom market is full of opportunities; the company should consider expanding its business and market in other developing markets.
Threats to Airtel
Some of the main potential threats in the swot analysis of Airtel are as follows;
The telecom and cellular service-providing market has become almost saturated with a very limited growth margin. It presents a lot of challenges to Airtel in terms of maintaining its market share and growth in the market.
The threat of new entrants in the telecom sector is always there. It could be in the form of a merger or acquisition of small competitors, and their union would pose a significant threat to the company’s market share and profitability.
Conclusion: Airtel SWOT Analysis
After an in-depth study of the swot analysis of Airtel; we have realized that Airtel is the world’s leading telecom Indian multinational company. If you are learning about the business of Indian telecommunication company Airtel, then you should keep in mind the abovementioned internal and external factors.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.