SWOT Analysis of Clarks Shoes

Clarks Shoes is a retail chain shoe manufacturing British multinational company. Cyrus Clark and James Clark founded the shoe manufacturing brand in 1825.  Today, we’ll discuss the SWOT analysis of Clarks Shoes; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of Clarks Shoes

• School shoes
• Footwear
• Sandals
• Desert boot
• Wallabee
• Desert Track

Owners of Clarks Shoes

• Clark Family
• Viva Goods Company

Statistical facts and figures of Clarks Shoes

• Annual revenue: 612.26 million USD (2023)
• Net income: 27.52million USD (2023)
• Employees: 13000
• Network: 1400chain stores

Competitors of Clarks Shoes

• Timberlands
• Keen
• Adidas
• Puma
• ASICS
• Skechers
• New Balance
• Birkenstock

The SWOT analysis of Clarks Shoes would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Clarks Shoes SWOT analysis as a business strategy analysis example company as follows;

Strengths of Clarks Shoes

Some of the main internal strengths in the Clarks Shoes SWOT analysis example company as business strategy analysis are as follows;

Large Network

Clarks Shoes has established a very large network comprising approximately 1400 franchise shoe stores in various countries across the world. The worldwide network of chain shoe stores would help the company to directly connect with the end consumers by allowing them to physically experience the product quality before buying it.

Niche Focused

Clarks Shoes follows the niche-focused strategic approach by only developing shoes and footwear for the customer market. It allows the company to achieve efficiency in its production and manufacturing process and offer better quality to the customers.

Popular Cultures

Clarks Shoes has been operating its business in the footwear industry since 1825. The company has developed various popular shoes over the years for different cultures across the world. It allows the company to earn the trust and confidence of customers.

Marketing

Clarks Shoes runs various types of marketing and advertisement campaigns for the promotion of its products and brands. The company employs various media channels; including social media, digital media, TV, in-store, billboards, and others to approach the end consumers.

Strong Finances

Clarks Shoes has a strong financial position comprising an annual revenue of 612.25 million USD in 2023. The solid financial position helps the company to take on various new research projects and launch new product lines.

Weaknesses of Clarks Shoes

Some of the main internal weaknesses in the Clarks Shoes SWOT analysis example company as business strategy analysis are as follows;

Limited Portfolio Diversification

Many experts pointed out that Clarks Shoes heavily relies on footwear and shoes as its main sources of revenue and profitability. High reliance on a few products is not a good business and market strategy, and it limits the company’s revenue and profitability.

Opportunities for Clarks Shoes

Some of the main available opportunities in the Clarks Shoes SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Clarks Shoes should expand its shoes and footwear business into new regions, countries, and markets across the world. The global market holds great growth potential for the shoes and footwear business; market expansion would help the company increase its revenue, market share, and network.

Portfolio Expansion

Along with the market expansion, Clarks Shoes should expand its product portfolio business by launching a new product line and offering complementary products for the customers. It allows the company to target new segments of customers and improve its brand loyalty.

Strategic Alliance

Clarks Shoes should develop strategic alliances with other shoe and footwear brands in other countries. The joint venture and sharing of resources would help the company to develop new shoe designs and materials for footwear.

Research & Innovation

Clarks Shoes should keep investing a significant amount of capital resources in research and development. It allows the company to develop comfortable shoes for the customers and attracts new segments of the customer’s market.

Threats to Clarks Shoes

Some of the main potential threats in the Clarks Shoes SWOT analysis example company as business strategy analysis are as follows;

Competition

Clarks Shoes is facing tough competition from competition brands like Timberland, Keen, Adidas, Nike, and others. They all have established a strong market share and loyal database of customers; their market presence is negatively impacting the company’s revenue, network, and profitability.

Counterfeit Products

There are various counterfeit product manufacturers in the market. They deceive customers by selling fake copies of the original products and disguising them as original. However, these factors are jeopardizing the trust and confidence of customers.

Conclusion: Clarks Shoes SWOT Analysis Example Company |SWOT Analysis of Clarks Shoes |Business Strategy Analysis

After an in-depth study of the swot analysis of Clarks Shoes; we have realized that Clarks Shoes is the world’s leading retail chain shoe manufacturing brand. If you are learning about Clarks Shoes SWOT analysis Example Company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.

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