SWOT Analysis of CH Robinson 

SWOT Analysis of CH Robinson. C.H. Robinson is a logistics and transportation American Company. Charles Henry Robinson laid the foundation of the company in 1905. The headquarters of the transportation company is in Eden Prairie, Minnesota, USA.

Some of the main products and services of C.H. Robinson are as follows;

  • TMS
  • Supply Chain Consulting
  • Global forwarding
  • Intermodal rail
  • Third-party logistics
  • Transportation
  • Warehousing
  • Brokerage
  • Freight transportation
  • Air freight

Key statistical facts and figures about C.H. Robinson are as follows;

  • The annual revenue of the transportation company in 2023 was 20.116 billion US dollars
  • Out of which, the net income of the company was 0.534 billion US dollars
  • Approximately 17,399 employees are working for the company to manage its operations

Some of the top competitors of C.H. Robinson are as follows;

  • DHL Supply Chain
  • Werner Global Logistics
  • Uber Freight
  • Panalpina
  • NFI
  • Hub Group
  • Hellmann Worldwide Logistics
  • Geodis
  • UPS Supply Chain Solutions
  • Ryder Supply Chain Solutions
  • J.B. Hunt Transport
  • Expeditors
  • Nagel + Kuehne
  • FedEx Logistics
  • XPO Logistics

Today, we’ll discuss the SWOT analysis of CH Robinson. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the transportation and Logistics Company. Here’s the SWOT analysis of CH Robinson as follows;

Strengths of C.H. Robinson 

Some of the main strengths in the SWOT analysis of C.H. Robinson are as follows;

Recognized Brand

C.H. Robinson is a well-recognized logistics and transportation company. The company has been operating its business in the transportation industry for the past more than 118 years. It helps the company to earn the trust and confidence of customers and stakeholders due to its longstanding position in the market.

Large Network

C.H. Robinson has established a very large network. According to an estimate, the company has more than 300 offices in South America, Asia, Europe, and North America. In order to provide worldwide logistics services, the company has partnered up with more than 66,000 transportation companies.

Brand Equity

The worth of C.H. Robinson’s total assets in 2021 was more than 7.028 billion US dollars with increasing revenue and profitability. Strong financial position and high brand equity help the company to take on new projects and increase its business portfolio.

Better Pricing

The long history and worldwide network of C.H. Robinson help the company to have better negotiating and pricing power with suppliers and vendors. As a result, the company manages to establish a better deal with partners, and it amplifies the company’s profitability.

Strong Brand Reputation

C.H. Robinson has established a strong brand reputation through its timely quality services that are unmatchable. The company is aware of the fact that quality service, timely delivery, and safety are the only things that matter at the end of the day.


In order to amplify C.H. Robinson’s revenue, profitability, and market share; the company has acquired various small transportation and logistics companies over the years. It allows the logistics company to meet its business goals and targets.

Weaknesses of C.H. Robinson 

Some of the main weaknesses in the SWOT analysis of C.H. Robinson are as follows;

Low Market Share

High competition in the logistics and transportation industry makes it difficult for the company to maintain its position in the market. As a result, it is decreasing the market share of the company due to the substitute service-providing companies.

Reliance on Transporters

C.H. Robinson is heavily relying on 3PL (3rd party logistics) service-providing companies. They are aware of their role in the supply chain and how the parent company is employed. They could take reliance and dependence to their advantage and change the terms and conditions of the contract; it is just a matter of situation and circumstance.

Opportunities for C.H. Robinson 

Some of the main available opportunities in the SWOT analysis of C.H. Robinson are as follows;

Delivery Demand

Online shopping trends and the growth of e-commerce platforms have amplified the business of delivery service-providing companies. Many companies nowadays are employing the 3PL model and hiring transportation companies to deliver the goods to the end consumers.

Market Expansion

C.H. Robinson is a well-recognized and renowned brand, and the company should expand its business operations in the emerging markets of the developing countries. They hold great growth potential, and it presents a great opportunity for the logistics and transportation to take advantage of this opportunity.

Alliance and Partnerships

C.H. Robinson has already established partnerships with more than 66000 transportation companies. The company should keep partnering up and making alliances with new logistics companies to expand its market share and business portfolio.

Threats to C.H. Robinson 

Some of the main potential threats in the SWOT analysis of C.H. Robinson are as follows;

Changing Exchange Rate

C.H. Robinson is operating its business in the transportation industry, and the company deals with various foreign 3PL companies across the world. The currency exchange rate keeps fluctuating daily, and the change in the exchange rate decreases the company’s profitability.

High Fuel Prices

International political conflicts and other global issues have increased the fuel price in recent years. The change in fuel price greatly impacts the revenue and profitability of the transportation company.

Conclusion: C.H. Robinson SWOT Analysis Example Company

After an in-depth study of the SWOT analysis of CH Robinson; we have realized that C.H. Robinson is the world’s leading logistics and transportation company. If you are learning about the business of the logistics and Transportation Company, then you should keep in mind the abovementioned internal and external factors.

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