Casper Sleep or Casper Mattress is an e-commerce platform that sells mattresses and other sleeping products and goods. The company started its online mattress business in 2014. Today, we’ll discuss the SWOT analysis of Casper Mattress; it outlines strengths and weaknesses; opportunities, and the threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Casper Mattress
- Dog mattresses
- Bed Sheets
- Pillows
- Mattresses
Industry-Focused Area of Casper Mattress
- Mattress
- Sleeping products
Statistical facts and figures of Casper Mattress
- Annual revenue: 0.58billion USD (2023)
- Market capital: 028billion USD
- Net income: -80.95million USD
Competitors of Casper Mattress
- DreamCloud
- Helix Sunset Luxe
- Puffy Lux Hybrid
- Emma Original
- Saatva Classic
- Tuft & Needle Hybrid
- Tempure Cloud Mattress
The SWOT analysis of Casper Mattress would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Casper Mattress SWOT analysis as a business strategy analysis example company as follows;
Strengths of Casper Mattress
Some of the main internal strengths in the Casper Mattress SWOT analysis example company as business strategy analysis are as follows;
Large Network
Casper Mattress has established a very large market network due to the nature of its e-commerce platform and online store business. According to an estimate, the online mattress brand is operating its business in the US, Canada, and Europe. The large market network and online store business help the company to serve a wide range of customers.
Niche Focused
Casper Mattress has only focused on the sleep products like pillows, mattresses, dog mattresses, and other items. The niche-focused strategic approach has allowed the company to earn the trust and confidence of customers in the global market.
Celebrity Endorsements
The mattress brand Casper Mattress secured the funding of 55 million USD from the Series B platform in 2015. It is the platform that has the participation and endorsement of the world’s leading celebrities and superstars like Leonardo Dicaprio, Tobey Maguire, Adam Levine, and others. The indirect celebrity endorsement helped the company to strengthen its marketing and brand position.
Collaboration & Alliance
Casper Sleep developed a partnership and strategic alliance with American Airlines in 2018. The object was to design the cushions, pillows, and seats of the airline for the air traveling passengers. However, the strategic alliance and collaboration with the world’s leading gave a significant growth push to the company.
Brick & Mortar Stores
Casper Sleep started opening up brick-and-mortar stores after launching its business as an e-commerce store. According to an estimate, Casper Sleep has approximately 67 brick-and-mortar stores. They allow customers to physically experience the product before buying it and it improves the overall customer shopping experience.
Weaknesses of Casper Mattress
Some of the main internal weaknesses in the Casper Mattress SWOT analysis example company as business strategy analysis are as follows;
Controversy
Casper Sleep filed a lawsuit against three web platforms in 2015 for posting negative reviews on the company’s platform online. The mattress brand claimed that they were engaging in false and deceptive advertising practices and it was negatively impacting the company’s reputation and brand image.
Limited Portfolio
There is no doubt Casper Sleep is a niche-focused brand and only offers mattresses and sleeping products to customers. Many experts are of the view that the company is heavily relying on a few products as its main sources of revenue and profitability and it is not a good marketing and business strategy for the company.
Opportunities for Casper Mattress
Some of the main available opportunities in the Casper Sleep SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Casper Sleep should expand its business market by entering into new geographical regions, markets, and countries across the globe. The Asian, Middle Eastern, Australian, and Southeast Asian markets hold great growth potential and it would help the company to increase its revenue and profitability.
Portfolio Expansion
Along with the market expansion, Casper Sleep should also expand its product portfolio by launching new product lines in the sleeping product category. The product portfolio expansion would help the company to target new segments of the customer market and increase its sales.
Brick & Mortar Stores
Casper Sleep should keep opening up and launching brick-and-mortar stores in various countries across the globe. The large network of brick and mortar would help the company to allow customers to physically check the product quality and before buying it. It amplifies the customer satisfaction level and attracts new customers to visit the stores.
Strategic Alliance
Casper Mattress should keep building partnerships and strategic alliances with the world’s leading companies just like American Airlines. Sharing of knowledge expertise and resources would help the company to increase its revenue and profitability.
Threats to Casper Mattress
Some of the main potential threats in the Casper Mattress SWOT analysis example company as business strategy analysis are as follows;
Tough Competition
Casper Mattress is facing tough competition from competitive brands like Emma Original, Saatva Classic, and Puffy Lux Hybrid. All these brands hold a significant market share, a recognized brands, and have a large database of loyal customers. However, their market presence is negatively impacting the growth rate and mattress business of the online store brand.
Economic Downturn
The global economy is going through an economic recession phase due to various political conflicts, international relations issues, and natural disasters. They have increased the unemployment rate to a great extent; when people have limited income, they won’t spend it on luxury items.
Conclusion: Casper Mattress SWOT Analysis Example Company |SWOT Analysis of Casper Mattress |Business Strategy Analysis
After an in-depth study of the swot analysis of Casper Mattress; we have realized that Casper Sleep is the world’s leading mattress and sleeping products manufacturing company. If you are learning about Casper Mattress SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
