SWOT Analysis of Blackmores

Blackmores is a health supplement-providing Australian multinational company. Maurice Blackmore founded the company in 1938. Today, we’ll discuss the SWOT analysis of Blackmores; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

The products and services portfolio of Blackmores 

  • Milk Thistle Blackmores
  • Cod Liver Oil
  • Bio Magnesium Blackmores
  • Superkids Multi-chewable 
  • Multivitamins for Men
  • Omega Daily 

Parent Company of Blackmores

  • Kirin Company 

Statistical facts and figures of Blackmores 

  • Annual revenue: 650 million USD (2022)
  • Net income: 57 million USD (2022)
  • Employees: 1200 

Competitors of Blackmores 

  • Maev 
  • Capstone Nutrition 
  • Lintbells
  • Fast&UP
  • UniBio
  • OZiva
  • Apex Laboratories 
  • Ipca Laboratories 

The SWOT analysis of Blackmores would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Blackmores SWOT analysis as a business strategy analysis example company as follows; 

Strengths of Blackmores

Some of the main internal strengths in the Blackmores SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

Blackmores has established a very large network. According to an estimate, the health supplement-providing company is operating its business in more than 15 countries and markets across the Asia Pacific region. The large network helps the health supplement brands to strengthen their brand position and market value. 

Supplement Portfolio 

Blackmores has developed a wide portfolio comprising multiple health supplements, vitamins, minerals, nutritional supplements, and other natural and organic dietary items. The large and diverse supplement portfolio helps the company to serve a wide range of customers with multiple needs and requirements. 

Strong Parent Company 

Blackmores has recently been acquired by a Japanese multinational brand Kirin Holding Company. Kirin has a great influence in the global market and it would help the health supplement brand to increase its market reach in new regions and markets across the world. 

Research & Development 

Blackmores invests a significant amount of capital resources in research and development. It allows the company to develop new health and dietary supplements, an alternative to chemically treated medicine. In fact, it won’t be wrong to say that the company has achieved its current supplement portfolio through research and development. 

Recognized Brand 

Blackmores has earned a prestigious reputation in the natural health supplement providing customers market. The company has a strong legacy and has been operating its natural supplement-providing business for the past over 65 years. It allows the company to have the respect of health professionals and customers across the world. 

Weaknesses of Blackmores

Some of the main internal weaknesses in the Blackmores SWOT analysis example company as business strategy analysis are as follows; 

Limited Market Share 

Currently, Blackmores has a limited market share and the health supplement brand is only operating its business in the Asia Pacific customer market. A limited market network restricts the company’s growth in the market and region. 

Over-Reliance on Supplements 

Dietary and health supplements are the top-selling products of the company Blackmores. The company is heavily relying on them as its main sources of revenue and profitability. However, it is not a good marketing strategy to rely on a few items as main sources of revenue. 

Opportunities for Blackmores

Some of the main available opportunities in the Blackmores SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

Blackmores should expand its health supplement product business in new regions and markets across the world. The Indian, Chinese, Middle Eastern, African, European, and American markets hold great growth potential. Expanding its business in new markets and regions would amplify the company’s reach, market share, revenue, and profitability. 

Portfolio Expansion 

Blackmores should expand its product portfolio and develop new products like medical devices complementary to the dietary supplements. It allows the company to target new types of customers and increases its sales by offering dietary and complementary products and services. 

Strategic Alliance 

The best strategic approach to increase the customer market share is to acquisition, partnership, alliance, and joint venture. Blackmores should develop alliances with other natural health supplement companies; sharing knowledge and resources would help the company to increase its market share. 

Research & Innovation 

Blackmores should invest resources in research and technological development. It allows the company to develop new supplements, complementary medical devices, and other products for the customers. It would help the brand to gain a competitive edge in the market. 

Threats to Blackmores

Some of the main potential threats in the Blackmores SWOT analysis example company as business strategy analysis are as follows; 

Tough Competition 

Blackmores is facing tough competition from competitive brands like Maev, ALOHA, and Fast&Up. They have earned a significant market share and a loyal database of customers; their market presence is threatening the growth and profitability of the company. 


Blackmores has to comply with the regulations of the government and FDA. In case of non-compliance and violation of any safety standards; it would impose a lawsuit, millions of dollars of fines, and bans.

Conclusion: Blackmores SWOT Analysis Example Company |Health Supplements SWOT Analysis of Blackmores |Business Strategy Analysis 

After an in-depth study of the swot analysis of Blackmores; we have realized that Blackmores is the world’s leading natural health supplement-providing brand. If you are learning about Blackmore SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis. 

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