SWOT Analysis of Body Shop 

The Body Shop International Limited is a perfume, skincare, and cosmetics British multinational retail chain company. Anita Roddick founded the personal care brand in 1976. Today, we’ll discuss the SWOT analysis of Body Shop; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

Products and services portfolio of Body Shop 

  • Personal care products 
  • Skincare items 
  • Cosmetics 
  • Fashion accessories 
  • Perfumes and scents 
  • Body care items 

Parent Companies of Body Shop

  • Aurelius Group
  • Natura & Co
  • L’Oreal

Statistical facts and figures of Body Shop 

  • Annual revenue: 1.1billion USD (2023)
  • Employees: 10,000
  • Network: 3000 location points 

Competitors of Body Shop 

  • Charming Charlie 
  • Aloette
  • Clinique
  • Sephora 
  • The Organic Skin 
  • Weleda
  • Lush 
  • Yves Rocher
  • Ethique

The SWOT analysis of Body Shop would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Body Shop’s SWOT analysis as a business strategy analysis example company as follows; 

Strengths of Body Shop 

Some of the main internal strengths in the Body Shop SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

Body Shop has established a very large network comprising over 3000 retail chain stores and fashion outlets in more than 60 countries across the world. The large network of fashion stores amplifies the customer market reach of the brand and helps the company target a wide customer market with diverse fashion and cosmetic needs and requirements. 

Product Portfolio 

Body Shop has developed a significantly large product portfolio comprising personal care, beauty, skincare, body care, cosmetics, and dozens of products in every large with a great variety in it. The large product portfolio and a great variety of fashion products attract the attention of customers to visit its retail chain stores.  

Attractive Stores

The interior design of the Body Shop’s stores is unique, charming, attractive, and eye-captivating with light music playing in the background; delightful lighting, and an excellent setting. It provides a great customer experience while visiting the stores and makes them buy something from the store. 

Social Activities 

Body Shop engages in various types of social activities, socializing works, and philanthropic projects. It presents a positive and responsible brand image of the fashion chain store company; developing a connection with customers that they could trust and rely on the brand. 

Responsible Supply Chain 

Body Shop has established a very large of suppliers, vendors, and distributors in various countries worldwide. The company makes sure that they engage in ethical and sustainable practices; and timely deliver the finished goods to the company’s chain stores without any disruptions. 

Weaknesses of Body Shop 

Some of the main internal weaknesses in the Body Shop SWOT analysis example company as business strategy analysis are as follows; 

Limited Franchisee Control 

Body Shop follows the franchising business model and it plays a key role in its growth and worldwide expansion. The company offers limited control to the franchisees and proprietors of the stores, and it is negatively impacting the company’s growth and network. 

Lower Marketing 

Body Shop has very limited media presence including social and digital media platforms and channels. Without marketing and promotion, the retail chain brand would lose its market share and market presence. 


Many marketing experts and customers have found the products of Body Shop highly expensive. In order to reach a mass audience, the cosmetic brand should implement a dynamic pricing strategy to target a wide range of customers. 

Opportunities for Body Shop 

Some of the main available opportunities in the Body Shop SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

Body Shop should expand its cosmetics product business into the new markets, countries and geographical regions across the world. The global market holds a significant growth potential and social media shows are further amplifying the usage of cosmetics products. 

Production Expansion 

Body Shop should develop new fashion, cosmetics, and personal care products with organic and herbal material. It allows the company to target new types of customers and keeps up with the growth market trends. 


Body Shop should invest a separate budget and capital resources for market and promotion. It would multiply the company’s cosmetics products sales, amplify the customer market share, revenue, and profitability. 


Online shopping trends have been increasing significantly for the past few years; Body Shop should build an e-commerce platform to keep up with growth market trends. It allows the company to amplify its market reach by approaching and targeting customers digitally. 

Threats to Body Shop 

Some of the main potential threats in the Body Shop SWOT analysis example company as business strategy analysis are as follows; 


Body Shop is facing a tough competition from the competitive brands like Chanel, Gucci, Sephora, and Charming Charlies. They have earned a significant market share with a loyal database of customers; their market presence is negatively impacting the company’s growth rate. 


Body Shop should comply with the health and safety requirements and environmental sustainability standards. Many cosmetics brands sources the raw material and supplies unethically, any such practice and rumor would jeopardize the company’s reputation in the global market. 

Conclusion: Body Shop SWOT Analysis Example Company |SWOT Analysis of Body Shop |Business Strategy Analysis 

After an in-depth study of the swot analysis of Body Shop; we have realized that Body Shop is the world’s leading retail chain brand. If you are learning about the Body Shop SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis. 

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