Category: Marketing

You may have come across the phrase “inbound marketing” in the field of digital marketing. Marketers put a lot of emphasis on the significance of inbound marketing in their …

Theodore Levitt, a Harvard University Professor first floated the term in 1960. He focused on the notion of how businesses and companies promote their products and businesses; how their …

According to an estimate, attracting new customers is 25 times more costly than retaining existing ones. When companies acquire other businesses, their sales drop because they don’t give sufficient …

The main role and function of the market team are to develop marketing and advertisement strategies that would successfully lure their attention. It would help the company towards building …

The notion behind customers oriented strategy is very simple and that is customers are always right, even when they’re clearly wrong. According to an estimate, attracting new customers is …

Businesses and companies employ various strategies and techniques to gain a competitive edge and stay ahead of competitors. Today, we’ll discuss what is market orientation; how it works, advantages, …

Businesses and companies employ various types of strategies to amplify their sales and profitability both in the short and long term. Today, we’ll discuss what is product orientation; its …

Businesses and companies offer discounts, coupons, and launch contests to attract the attention of customers to increase their sales and profitability. Once they establish their strong database of customers, …

Businesses and companies purchase goods and services for the production and manufacturing of some other product, and not for their consumption. Today, we’ll discuss what is industrial marketing; its …

Michael Porter’s theory developed four categories of competitive strategy, which comprise differentiation, cost leadership, cost focus, and focus differentiation. Today, we’ll discuss what is cost focus; how to create …