Businesses and companies purchase goods and services for the production and manufacturing of some other product, and not for their consumption. Today, we’ll discuss what is industrial marketing; its various elements, differentiation from consumer marketing, how to create its strategy, benefits, and examples.
What is Industrial Marketing?
Industrial marketing is the process of marketing and promoting your products and services to other businesses rather than the end consumers. Their focus is on selling raw supplies and materials for the manufacturing and production of other goods. In other words, you can say it is like Business-to-Business Marketing.
The reasons marketers and businesses employ the term “industrial marketing;” are because it comprises big and mega orders and the long-term relationship between the client company and the manufacturer and producer. It is a very complicated process starting from the initial contact to closing the deal between the client business and the producer or the manufacturer.
Industrial Marketing vs. Consumer Marketing
The meaning and interpretation of both terms are completely different. The consumer market approach targets the end consumers, and employs such promotional strategies that focus on their needs, wants, wishes, desires, and emotions. However, the selling time is very short, simple, easy, and limited; customers buy goods to satisfy their needs. For instance, products of daily necessities of life like
The industrial market approach, as the name implies comprises mega orders, a complicated process of closing the deal, and their relationship last in the long term. The target customers or clients are the other businesses, and they utilize your material or supplies to produce and manufacture their products and services for sale. For instance, automobile companies buy spare parts from the manufacturer of spare parts, and they produce cars and vehicles for sale.
Elements of Industrial Marketing
Some of the key elements and features of the industrial market approach that are completely different from B2B (business to business) and B2C (business to consumer) are as follows;
- The relationship between the client company and the manufacturer and producer is very close and deep. They both influence and impact each other, the manufacturing company would immediately analyze the change in demands and orders
- Supplies and materials are difficult and complicated and not for individual use, client businesses are familiar with the features of the product or service
- Risk is higher in every purchase because of the high amount and bulky orders, that’s why their decision-making process of the purchase takes time
- Their orders are big and mega and they deal with limited clients
Creating Strategy for Industrial Marketing
Some of the key steps in how to create an industrial marketing strategy are as follows;
The first step is to analyze the potential business clients, their needs, wishes, and what type of product they want. After studying the requirements of potential clients, next, you should analyze the competitors and their strengths and weaknesses. It would give you an idea of what type of market and promotional content you should produce and the things you should highlight in it.
When you know the right information about the product, and precisely produce the correct and exact product that clients want. You should provide detailed information about the product or service that you’re offering once customers click on it. It plays a key role in the success of your business and in establishing a relationship with them.
Every industry is different, and its promotional strategies are different. You should recognize the key elements of your market strategy that would differentiate you from your competitors. While creating the content for the marketing and promotion strategy, you should keep in mind pricing, product or service detail, and other key features.
In order to make relationships with your clients productive and long-term, then you should keep in mind the needs of your clients and focus on satisfying them. When you meet the expectation of potential clients and offer them what they want, this is the only way to establish trust with them. Building such a productive relationship in the long term would allow you to reach your goals and objectives.
Benefits of Industrial Marketing
Some of the key benefits of industrial marketing are as follows;
- Amplifies the growth and effectiveness of the teamwork within the company, because they all are working towards the common goals and objectives
- Offers you a competitive edge in the long term
- Plays a significant role in the development and progress of the whole company and its various other business segments
- Develops the image and perception of the company, helps the company to make it attractive, and promotes it in the business-to-business market
- Helps the company to establish its market strategy, and product offers, and launch the product in the market
Examples of Industrial Marketing
- Manufacturer of automobile companies and spare part manufacturers rely on each other
- Wholesalers buy goods from the industries and sell them to a number of retailers retailers
- Publishes make deals with bloggers to post their clients’ advertisements on the websites of bloggers, it is a great example in the service industry
Conclusion: What is Industrial Marketing? Benefits, Strategy, Examples
After an in-depth study of what is industrial marketing; its benefits, how to create its strategy, and examples; we have realized that industrial marketing is equally important as the promotion of other businesses. If you’re developing its strategy, then you should keep in mind the abovementioned tips and guidelines.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.