The focus of marketers and advertisers is on the promotion of their products and business in order to attract the attention of customers toward their business. There are various forms of marketing and channels, and one of them is media marketing. Today, we’ll discuss what is media marketing; its various types, and the benefits of new media marketing.
What is Media Marketing?
Media marketing is the process of approaching the target customer market through various media channels and outlets. It comprises radio, TV, web, and other online platforms. However, many call it new media marketing, and the reason many experts and professionals use the word “new” is that it employs the latest technology and mobile applications. Media marketing comprises running ads on social media posts, web blogs, videos, and any other type of content relevant to your product or service.
Types of Media Marketing
Some of the main types of media marketing are as follows;
Print media is a traditional and conventional form of marketing and it employs printed publications for the promotion of products and services. The most popular outlets and platforms that marketers and advertisers use for the promotion of products and services are magazines and newspapers. However, newspapers and magazines are regular at posting content, and it helps marketers and advertisers to reach the mass audience. They both have ad slots and they offer some prices to marketers and advertisers.
Radio falls under the category of broadcast marketing and it runs audio ads over the radio. There are various types of radio stations in different categories; which makes radio an effective medium to approach the various types of demographic by running ads on various channels. The cost of running radio ads is very low, and it helps marketers to run more ads.
TV also falls under the category of broadcast marketing and it provides businesses and companies an opportunity to promote their products and services on TV. The commercial break time on TV run video ads for the products and services of companies. However, marketers and advertisers love TV marketing because it allows them to reach a mass audience.
Email is a type of digital marketing and it comprises sending direct emails to customers. The email marketing campaign comprises sending promotional and informational emails to the customers and motivating them to buy your products and services. However, emailing newsletters is another form of email marketing to inform customers about the latest products and services. It is low-cost and easy to launch and that’s why many marketers run it.
Social Media Marketing
Social media is a form of digital marketing and it allows target customers to engage with the ad and promotional content over the internet. It is significant to mention here that there are various social media platforms and you have to run different campaigns on different channels to target different types of audiences. However, different types of people have got different types of profiles on different social media platforms, and choosing the right channel is significant for the success of your campaign.
Search Engine Marketing
Search engine optimization is also a type of digital marketing and it focuses on targeting people in the searches and bringing new traffic to your web platform. Many advertisers and marketers run SEM to bring their ads to the top of search queries like PPC ad campaigns. It would help you to attract new traffic to your web platforms through search queries.
Content marketing is a type of digital marketing where marketers and advertisers promote their products and services through content. The focus of marketing campaigns is to promote the product, and here they create quality content to attract the attention of customers. However, the content could be in the form of a video or written on a specific topic whatever customers are looking for.
Mobile marketing is a type of digital marketing and it comprises running ads on the mobile devices of target customers. There is a significant increase in mobile devices, tablets, and smartphones; mobile marketing allows them to reach the mass audience that they use quickly and easily. However, it also comprises running ads on the search engine, webpage, and other social media platforms that customers use on their smartphones.
Influencer marketing is a type of digital marketing and it comprises hiring influencers for the promotion of your products and services. They are certain individuals that have got a lot of followers on social media platforms and they promote the products and services of their sponsors.
Benefits of New Media Marketing
Some of the key benefits of new media marketing are as follows;
Marketing and advertisement on the new media channels help businesses and companies to run ads to collect valuable customer data in the form of their reviews, comments, and feedback. They can upgrade their strategy based on the insight of customer data.
The most important to new media marketing is that it helps businesses and companies to establish a relationship with their customers. Based on customer feedback, companies could follow the personalized approach by offering customers whatever they are looking for.
Conclusion: What is Media Marketing? Types, Benefits
After an in-depth study of what is media marketing; its various types, and its benefits; we have realized that a media marketing campaign is significant for the growth of your business and company. If you’re developing a media campaign, then you should keep in the abovementioned types and choose the most appropriate one.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.