SWOT Analysis of telecom industry. Telecommunication falls under the area of information and communication technology; various internet service providers and telecommunication companies make up the telecom industry collectively. They play a significant role in the evolution of the information society and mobile communication.
Some of the main products and services of the telecom industry are as follows;
- Interactive entertainment
- Broadband information services
- Speedy internet access
- Online communication like Messages, Emails, etc
- Fixed line telephone
- Mobile network
According to an estimate, the market share of the global telecom industry has reached roundabout 3041.8 billion dollars by 2023 with a growth rate of 6%. Statistical analysis showed that the market share of the telecommunication sector would reach approximately 3818.42 billion dollars by 2027 with a growth rate of 5.8%.
Some of the top global telecom companies are as follows;
- Softbank – Japan
- Deutsche Telekom – Germany
- Nippon Telegraph – Japan
- Telstra – Australia
- Telefonica – Spain
- America Movil – Mexico
- Vodafone – UK
- Verizon Communications – USA
- AT&T – USA
- China Mobile – China
Today, we’ll discuss the swot analysis of telecom industry. It would analyze the internal strengths and weaknesses of the telecommunication sector; available external opportunities and potential threats that the company has to face. Here’s the swot analysis of telecom industry as follows;
Strengths of the Telecom Industry
Some of the key strengths of the telecom industry are as follows;
High Growth Rate
If we look at the statistical analysis and other research studies; it has come to our attention that telecommunication has been growing upward consistently for the past decade or more. Experts suggest that the growth graph of the telecommunication sector would keep on moving upward in the upcoming years.
One of the main reasons behind the success, growth, and worldwide reach of the telecommunication sector is the great technological advancements. Some of the tech developments in the telecommunication industry are; speedy internet, broadband technology, instant messaging, emailing, video calling, and the entertainment industry are some of. They have revolutionalized the whole world like cultures, societies, and the mindset of people.
The Telecom industry has got a worldwide distribution network. Various telecommunication companies are providing communication and internet services across the world. They have made the world a global village with their vast network and global reach. No other industry has got a worldwide distribution network than the telecom industry after the food industry.
Some top brands like AT&T, Vodafone, and Verizon communications are backing the telecommunication industry. In fact, they have played a significant role in their success, growth, technological advancement, and vast distribution network. Without those brands, the telecommunication sector wouldn’t have made the progress of today.
Weaknesses of the Telecom Industry
Some of the main weaknesses of the telecom industry are as follows;
Difficult to Maintain Quality
Telecommunication companies are facing various types of geographical and environmental challenges. There are still many places in the world that don’t have the access to the internet or network. However, either setting up the infrastructure in those places is difficult or some other environmental challenges make them non-feasible.
Lower Customer Retention Rate
The customer retention rate in the telecommunication sector is very low. People keep on changing their networks and internet services whenever they get a better deal or low-cost package. In order to earn the loyalty of customers and increase the retention rate, companies have to incur a lot of expenses and offer low-cost packages.
Limited Perceived Service
There are various brands in the telecommunication sector and they all are offering more or less similar products and services. It has become highly difficult for new and old companies to maintain their position in the market and achieve any type of differentiating competitive edge.
Opportunities Available to Telecom Industry
Some of the top opportunities available to the telecom industry are as follows;
As I mentioned earlier that there are still various areas in the world that don’t have the access to the internet and service network; strengthening the broadband signal is the only way to reach those areas. Many companies are working towards this area and they are making progress slowly, but it takes time to establish a name in the industry.
The telecommunication market is as large as the global population and the population is increasing at a tremendous rate worldwide. It presents a great opportunity for telecom companies to market and promote their services and approach more people. It would ultimately increase their growth, market share, and profitability.
High User Engagement
The thing about the telecommunication industry is that it allows people to connect with one another. That’s why user engagement is very high because people are always talking with one another for various purposes across the world.
Technological development plays a significant role in the background of the telecom industry. Any company that gets its hands first on innovative technology, would achieve growth and profitability in the market. Overall, various companies are pushing one another toward growth.
Threats to Telecom Industry
Some of the main threats the telecom industry has to face are as follows;
Privacy and data security are the key concerns of today’s tech consumers. There are many stories and rumors of hacker attacks and they’re tempering with your data and tracking your communication lines. It has become difficult for telecommunication communication companies to meet the customers’ requirements and offer encrypted services.
In the race for competition, many telecommunication companies are offering more or less similar network service packages. If a company comes up with a smart offer, soon the other companies would start offering the same package. Counterfeiting has made it difficult for telecommunication companies to establish a name for themselves.
In order to deal with privacy and data security issues, governments of various countries have made strict regulations for telecom companies. Those regulations are good for the safety of ordinary users, but they are highly strict for telecom companies.
Conclusion: SWOT Analysis of Telecom Industry
After an in-depth study of swot analysis of telecom industry; we have realized telecommunication industry is a highly growing sector. If you are learning about the telecommunication industry, then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities, and threats.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.