SWOT Analysis of Mamaearth 

SWOT Analysis of Mamaearth. Mamaearth is a health, fitness, and wellness Indian Company. Varun Alagh laid the foundation of the company in 2016. The headquarter of the company is in Gurgaon, Haryana, India.

Some of the main products and services of Mamaearth are as follows;

  • Body lotion
  • Diaper & Rash Cream
  • Gentle Cleansing Shampoo
  • Mineral Based Sunscreen
  • Charcoal Face wash
  • Ubtan face mask
  • Onion hair oil
  • Vitamin C Serum
  • Haircare
  • Baby care
  • Skincare

Key statistical facts and figures about Mamaearth are as follows;

  • The estimated brand value of Mamaearth in 2022 was 1.2 billion US dollars
  • Net worth of the Indian company is 126 million US dollars
  • The annual revenue of Mamaearth in 2022 was 460 crores of Indian Rupees

Some of the top competitors of Mamaearth are as follows;

  • Lakme India
  • Forest Essentials
  • Beardo. in
  • MyGlamm
  • The DermaCo
  • Plum Goodness
  • Purple
  • MCaffeine
  • Wow Skin Science
  • Nykaa

Today, we’ll discuss the swot analysis of Mamaearth. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the health and fitness organic company. Here’s the swot analysis of Mamaearth as follows;

Strengths of Mamaearth 

Some of the main strengths in the swot analysis of Mamaearth are as follows;

Recognized Brand

Mamaearth is a well-recognized Indian brand. The health and fitness company serves approximately 1.5 million customers; the brand is operating its business in more than 700 cities across India, where customers easily access and buy its products and services.

Brand Equity

The mission statement of Mamaearth sends a remarkable message and it says in English “We not only make natural products, but we also plant and grow them.” It helps the company to establish memorable and meaningful brand equity.

Unique Packaging

The packaging of the product is equally important in attracting the attention of customers. Mamaearth develops easy-to-use and unique packaging in various sizes for different types of products and goods; they are flexible to the product size and capacity.

Marketing & Promotion

In order to influence the minds of customers, Mamaearth launches various types of catchy and attractive marketing and promotional campaigns. In fact, the health and fitness company employs social media influencers and Bollywood celebrities for the promotion of its products and services.

Product Portfolio

According to an estimate, Mamaearth offers approximately more than 140 natural products and services in various categories. Such a vast product portfolio and a great product variety help the health and fitness company to attract the attention of customers and buy something after their visit.

Supply Chain Network

Mamaearth has established a credible and trusted network of suppliers and they deliver fresh ingredients and raw supplies to the company on time. The company also has a strong distribution network, which helps the company to quickly deliver the finished goods to the customers.

Organic Products

Mamaearth has established a unique position in the market by offering natural and organic products and goods relevant to skin and hair care. The company claims that its products are free of all types of known toxic elements, and its products are safe to use for everyone.

Made Safe Certification

Made Safe is a non-profit organization and it offers certifications to organic, natural, and toxic-free chemical companies. Mamaearth received the Made Safe Certification Award from the American non-profit and became the first Asian Brand to receive it.

Weaknesses of Mamaearth 

Some of the main weaknesses in the swot analysis of Mamaearth are as follows;

Low Net Income

Many financial experts have suggested that the company’s actual net income doesn’t meet the forecasted net income revenue. It means that the company should work on its sales and promotional campaign strategy, it would help the company to meet its goals and objectives.


Mamaearth doesn’t have its own production and manufacturing facility for its products. In fact, the company outsources almost all of its production work to the 3rd party manufacturers. It means that the company is heavily relying on the 3rd party manufacturers and it is highly risky for the company’s business.


Mamaearth has got a limited number of retail outlets in various cities across India compared to its competitors. A limited number of retail outlets is the main impediment to the sale of the company and achieving its sales targets.

Opportunities for Mamaearth 

Some of the main available opportunities in the swot analysis of Mamaearth are as follows;

Portfolio Expansion

Mamaearth should consider expanding its product portfolio and including various new items in it. For instance, organic and healthy diet trends are increasing, and the company should consider launching healthy food and diet plan for health-conscious customers.

Market Expansion

Mamaearth has been successfully operating its business in the Indian market. The health and fitness brand should consider expanding its business into global markets like America, Europe, the Middle East, Africa, and Asia.

Merger & Acquisition

In order to increase its market influence, Mamaearth should either acquire or merge with any young natural product-producing startup company. It would help the company to increase its portfolio, business, and market; more revenue to the company ultimately

Threats to Mamaearth 

Some of the main potential threats in the swot analysis of Mamaearth are as follows;

Economic Recession

Various international political issues and conflicts, oil crises, wars, and high unemployment have caused the global economic recession. Resultantly, people have got limited purchasing and they’re limiting their spending only to the sale of necessary items; haircare and skincare items fall under the category of luxury items.


The natural and organic products producing market has become highly competitive in recent years. There are various brands offering natural and organic products with more or less the same features. It has become highly difficult for the company to maintain its position in the presence of competitors.

Conclusion: Mamaearth SWOT Analysis Example Company

After an in-depth study of the swot analysis of Mamaearth; we have realized that Mamaearth is a leading health and fitness Indian brand. If you are learning about the business of the health and fitness Indian brand swot analysis, then you should keep in mind the abovementioned internal and external factors impacting the Indian fitness company.

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