Gartner Inc. is a consulting and technological research service-providing American company. Gideon Gartner laid the foundation of the research and consulting firm in 1979. Today, we’ll discuss the SWOT analysis of Gartner; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as a business strategy analysis example company; Gartner SWOT analysis.
Products and services portfolio of Gartner
- Conferences
- Consulting
- Research
- Analysis
- Technological research and analysis
Acquisitions of Gartner
- UpCity (2022)
- Pulse Q&A (2021)
- TOPO (2019)
- Infinite (2019)
- L2 (2017)
- CEB (2017)
- SCM World (2016)
- Machina Research (2016)
Statistical facts and figures of Gartner
- Annual revenue – 5.91 billion USD (2023)
- Net income – 882 million USD (2023)
- Employees – 20237
- Network – 100 offices
- Asset net worth – 7.84 billion USD (2023)
Competitors of Gartner
- QMarkets
- IDC
- Bain & Company
- Nielsen
- Exploding Topics
- Experts Exchange
- G2.com
- GigaOM
- Ovum
- IBM Consulting
- Forrester
The SWOT analysis of Gartner would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Gartner SWOT analysis as a business strategy analysis example company as follows;
Strengths of Gartner
Some of the main internal strengths in the Gartner SWOT analysis example company as business strategy analysis are as follows;
Client Companies
Gartner client companies comprise of world’s leading investment firms, technology companies, government institutions, and large corporations. Not many consulting and research firms have the luxury of having such mega clients. In fact, they play a key role in the growth, revenue, and profitability of the research and consulting company.
Research and Development
Gartner invests a significant amount of capital resources in research and development. In fact, Gartner is the top analytical research and consulting service-providing firm. The research spending allows the company to stay ahead of the competition by providing top-quality and precise research studies and predictions to clients worldwide.
Service Portfolio
The product and service portfolio of Gartner comprises a wide range of services; consultation, research, conferences, studies, and technological research. Niche-focused in-depth research, analysis, and consultation allow the company to target various segments of the market and offer research and consultation services.
Brand Recognition
Gartner has earned a global brand reputation in the field of research and consultation, and its research and analysis are considered the most authentic. The market capital value of the research brand was 37.49 billion USD. The firm has achieved the ranking of 536th most valuable companies across the world.
Network
Gartner has established a network of roundabout 100 offices in various countries across the world. The research firm employed approximately 20000 employees to manage its global operations and perform research studies and analysis.
Strong Financial
The net worth of Gartner’s assets was 7.84 billion USD in 2023 with the market capital value of 37 billion USD. It shows the strong impact of the company in the global market. However, the strong finances help the company to fund various types of studies and research.
Weaknesses of Gartner
Some of the main internal weaknesses in the Gartner SWOT analysis example company as business strategy analysis are as follows;
Heavy Client Reliance
There is no doubt; that Gartner has a very long client list. However, the research firm is heavily relying on a few mega-corporations and government institutions as its major sources of income. However, heavy reliance on a few clients makes the company’s position vulnerable and amplifies the risk rate.
Limited Diversification
The product and service portfolio of Gartner is highly niche focused on offering research and consultation services. It is good from the research and consultation point of view, but it amplifies the risk of the company’s finances. In the economic research phase, client companies won’t invest in research, because research is a luxury that they can’t afford.
Opportunities for Gartner
Some of the main available opportunities in the Gartner SWOT analysis example company as business strategy analysis are as follows;
Acquisitions
Gartner has acquired various small research competitor firms over the years and it has allowed the company to maintain its leadership position and remove the competition in the market. It has turned out to be a highly effective marketing and business strategy, and the research brand plans to do the same in the upcoming years.
- UpCity (2022)
- Pulse Q&A (2021)
- TOPO (2019)
- Infinote (2019)
Portfolio Expansion
In order to stabilize its market position, Gartner should consider expanding its product and service portfolio. It would help the research and consultation firm to target various new segments of the customer market; attract more clients, and ultimately more revenue and profitability.
Market Expansion
Gartner should consider expanding its business market in the Middle East, India, China, and Asian markets. They are home to the world’s leading companies and tech firms. It would further help the research and consultation brand to diversify the risk and stabilize its financial position.
Threats to Gartner
Some of the main potential threats in the Gartner SWOT analysis example company as business strategy analysis are as follows;
Competition
The research and consultation market has become highly competitive in recent years. Nielsen, IDC, and Bain & Company are some of the top competitors of Gartner. The market presence of other competitive research firms is further decreasing the market share and revenue of the company.
Global Market
Gartner is operating its business in the global market and the research firm is facing various types of geographical, political, and other regulatory challenges. It is because not all countries and governments well the research and consultation firms; because their research findings directly challenge and question their authority.
Inflation
Economic research and high inflation directly impact the business of the research firms like Gartner. Higher inflation means that the companies would have limited financial resources to invest in research; it decreases the company’s clients and business.
Conclusion: Gartner SWOT Analysis Example Company |SWOT Analysis of Gartner |Business Strategy Analysis
After an in-depth study of the SWOT analysis of Gartner; we have realized that Gartner is the world’s leading research and consultation service-providing company. If you are learning about the Gartner SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
