SWOT Analysis of BreadTalk

BreadTalk is a retail chain food, snacks, and beverages Singaporean multinational company. The company started its business in 2000. Today, we’ll discuss the SWOT analysis of BreadTalk; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as business strategy analysis example company. 

The products and services portfolio of BreadTalk 

  • Cranberry toast
  • Gourmet fruit loaf
  • Brioche
  • Almond coffee Milky Way 
  • Bacon and corn
  • Applewerm
  • Almond frenzy 
  • Food 
  • Snacks 
  • Beverages 

Subsidiaries of BreadTalk

  • Charlie Team
  • Butter Bean
  • So Ramen
  • San Poutei
  • Bread Society 
  • Wu Pao Chun
  • Thye Moh Chan
  • The Icing Room 
  • Toast Box 
  • Food Junction 

Statistical facts and figures of BreadTalk 

  • Annual revenue: 170.4Singaporean Dollars 
  • Employees: 7000
  • Stores: 1000 location points 
  • Network: 15countries 

Competitors of BreadTalk 

  • Maki-San
  • Dough Culture
  • Food Junction 
  • Tiong Bahru Bakery 
  • SF Group 
  • Old Chang Kee
  • The Soup Spoon
  • Yum! Brands 

The SWOT analysis of BreadTalk would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s BreadTalk SWOT analysis as a business strategy analysis example company as follows; 

Strengths of BreadTalk

Some of the main internal strengths in the BreadTalk SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

BreadTalk has established a very large network of approximately 1000 retail chain stores in 15 countries across the world. The chain targeted markets of the brand are; India, Bahrain, Jordan, Saudi Arabia, Kuwait, Oman, China, Hong Kong, Sri Lanka, India, Vietnam, Philippines, Malaysia, and Indonesia. The large customer market helps the food chain brand to amplify its market network and influence. 


BreadTalk has developed a well-diversified product portfolio comprising of various bakery items; pastries, cakes, cookies, buns, bread, and others. The large and diversified product portfolio allows the company to serve the needs and requirements of various types of customers. 

Unique Bakery Concept

BreadTalk has revolutionized the concept of bakery business and made it a boutique-type business. For instance, the company allowed customers to choose the type of taste, design, and color of the bakery food items. Customers could customize their bakery food items; with low sugar, high egg, or oil depending on their dietary requirements. 

Multiple Brands 

Along with a large product portfolio; BreadTalk has also developed a very large brand portfolio. The retail chain brand has dozens of brands under its portfolio. It allows the company to decrease its reliance on a few products and stabilize its earnings and sales. 

Awards and Recognitions 

BreadTalk has won various industry awards and recognitions over the years. They show and prove the company’s growth and performance. However, some of them are as follows; 

  • World Branding Award
  • Growth Market Retailer of the Year
  • Five Star Diamond Brand 
  • Design for Asia Award 

Franchising Model

BreadTalk follows a mixed business mode; some of the stores are under the company’s ownership and the others are franchisee license agreements. The franchising business model played a key role in the network growth of the company. 

Weaknesses of BreadTalk

Some of the main internal weaknesses in the BreadTalk SWOT analysis example company as business strategy analysis are as follows; 

Multiple Brands with No Commonality 

There is no doubt that BreadTalk has established a very large network of retail chain brands under its portfolio. However these brands offer different types of food items and products, and they don’t have anything in common that could strengthen the parent company’s brand position. 


There was a controversy over using expired ingredients in the cooking and baking of bakery food items. These types of controversies, stories, and rumors could jeopardize the brand image, trust, and confidence of customers. 

Opportunities for BreadTalk

Some of the main available opportunities in the BreadTalk SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

BreadTalk should consider further expanding its business in the emerging Asian, Middle Eastern, and African markets. They hold great potential for the growth and profitability of the company and it allows the company to increase its network, revenue, sales, and profitability. 


BreadTalk should develop strategic alliances with other small food chain brands in the new regional markets across the world. It would help the food chain brand to cover more ground in a short and increase its profitability.

Business Diversification 

BreadTalk should consider diversifying its business portfolio by entering into the consumer products, grocery business, and retail business. These all areas are similar and they hold tremendous growth potential, which would multiply the company’s income and profitability. 

Threats to BreadTalk 

Some of the main potential threats in the BreadTalk SWOT analysis example company as business strategy analysis are as follows; 

Tough Competition 

BreadTalk is facing tough competition from competitive brands like Yum, The Soup Spoon, and Old Chang Kee. They have established a strong brand positioning and a loyal database of customers. Their market presence negatively impacts the sales and growth of the company. 

Food Regulations 

Food and safety regulations in different countries are very strict and tough. BreadTalk should be highly careful about the usage of the right ingredients and fresh raw food material to avoid any type of spoilage and food contamination. 

Conclusion: BreadTalk SWOT Analysis Example Company |SWOT Analysis of BreadTalk |Business Strategy Analysis 

After an in-depth study of the swot analysis of BreadTalk; we have realized that BreadTalk is the world’s leading bakery chain brand. If you are learning about BreadTalk SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; and external opportunities and threats as brand strategy analysis. 

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