SWOT Analysis of Big Basket 

Big Basket is a leading online grocery supply providing Indian company. The online grocery supermarket and e-commerce platform started its business in 2011. Today, we’ll discuss the SWOT analysis of Big Basket; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

The products and services portfolio of Big Basket 

  • Online shopping 
  • Home delivery service 
  • E-commerce platform 
  • Wide variety of grocery items 

Subsidiaries of Big Basket

  • Tasties 
  • HappyChef
  • GoodDiet
  • BB Home
  • Popular BB
  • Royal BB
  • Fresho 

Statistical facts and figures of Big Basket 

  • Annual revenue: 1.2 billion USD (2023)
  • Net income: -220 million USD (2023)
  • Network: 30 Indian Cities 
  • Orders: 15 million monthly 

Competitors of Big Basket 

  • Grofers 
  • Flipkart
  • FreshtoHome
  • Swiggy 
  • Dunzo
  • Blue Apron
  • JioMart
  • Blinkit

The SWOT analysis of Big Basket would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Big Basket SWOT analysis as a business strategy analysis example company as follows; 

Strengths of Big Basket 

Some of the main internal strengths in the Big Basket SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

Big Basket has established a very large network comprising of providing online grocery shopping services in roundabout 30 cities across India. According to an estimate, the online grocery and supermarket brand fulfills approximately 15 million orders monthly. The large network and high growth rate strengthen the company’s market value and brand position. 

Product Portfolio 

The product portfolio of Big Basket comprises thousands of grocery products and goods in various categories. They range from baby food, spices, fruits, vegetables, toiletries, confectionery, and others in the hundreds of categories in every sub-category. However, the large and diversified product portfolio helps the company target a wide range of customers and satisfy their diverse needs and requirements. 

Low Cost & Discounts 

Big Basket follows the low-cost pricing strategic approach and provides promotional discounts. It allows the company to target the massive price-sensitive and price-conscious customers market. However, the promotional discount offers immediately attract the attention of target customers; they would love to check out the platform. 

Marketing & Promotion 

Big Basket runs various types of marketing and advertisement campaigns to attract the attention of target customers. For instance, the grocery store brand has recently collaborated with the Indian megastar “Shahrukh Khan” as a celebrity brand endorsement. 

Niche Focused

Big Basket is implementing a niche-focused customer and business strategy. It allows the company to precisely target those cities and offer its services there, where the raw suppliers and distribution access are easily available. 


Big Basket has made grocery shopping much simpler, easier, and more convenient across India. Customers don’t have to wait in line to check out, and they can easily shop for grocery items online and the platform delivers groceries to their doorstep. 

Weaknesses of Big Basket 

Some of the main internal weaknesses in the Big Basket SWOT analysis example company as business strategy analysis are as follows; 

Out of Stock & Order Cancellation 

The supply of grocery items is seasonal and limited and Big Basket serves a massive public market. As a result, the company often faces the challenge of out-of-stock grocery items and it cancels the orders of customers. It is not good for the company’s branding perspective, because when customers experience canceled orders multiple times; They would stop visiting and shopping from the platform. 

Tight Delivery Schedule 

The delivery service of Big Basket is very strict and tight, and the ordering customers have to be there at home to receive the groceries. Otherwise, the company would return the order. The strict grocery delivery service is not good for branding and marketing perspective. 

Limited Market Share

Big Basket is only operating its business in 30 cities across India. The Indian market is very big and it holds great growth potential and it is not good for the company’s growth in the long term. 

Opportunities for Big Basket 

Some of the main available opportunities in the Big Basket SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

Big Basket should expand its customer market by entering new cities and geographies across India and worldwide. The global market holds great growth potential, and it would help the online grocery shopping platform to increase its revenue, market share, and profitability. 

Product Expansion 

Big Basket should expand its product portfolio and include new brands and products. It allows the company to attract the attention of new types of customers. There is always room for growth and product portfolio expansion. 

Local Made Brands 

Big Basket should include local Indian brands in its platform along with leading brands. It would help the company to promote the local indigenous people and improve its overall revenue by targeting a specific segment of the customer market. 

Online Marketing & Promotion 

Big Basket should follow the trend of running online marketing and advertisement campaigns to approach new types of customers. It would help the company to increase its conversion rate and market share. 

Threats to Big Basket

Some of the main potential threats in the Big Basket SWOT analysis example company as business strategy analysis are as follows; 

Tough Competition 

The e-commerce and online grocery shopping market has become highly competitive over the years. Big Basket is facing tough competition from competitive brands like Flipkart and Amazon. They have earned a significant market share and their market presence is making it difficult for the company to maintain its market share. 


Government regulations are very strict and tough for the health and food safety items. Big Basket deals with a wide variety of grocery items; any type of problem would impose millions of rupees of lawsuits along with heavy fines and restrictions. 

Conclusion: Big Basket SWOT Analysis Example Company |SWOT Analysis of Big Basket |Business Strategy Analysis 

After an in-depth study of the swot analysis of Big Basket; we have realized that Big Basket is the leading online Indian grocery shopping platform. If you are learning about Big Basket SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; and external opportunities and threats as brand strategy analysis. 

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