Ben & Jerry’s is a frozen yogurt and ice cream American multinational company. Jerry Greenfield and Ben Cohen founded the Ice Cream and Yogurt Company in 1978. Today, we’ll discuss the SWOT analysis of Ben & Jerry’s; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Ben & Jerry’s
- Sorbet
- Frozen yogurt
- Ice cream
Parent Company of Ben & Jerry’s
- Unilever
Statistical facts and figures of Ben & Jerry’s
- Annual revenue: 450 million USD (2023)
- Employees: 1000
- Network: 558locations points
Competitors of Ben & Jerry’s
- King’s Homemade Ice Cream Shops
- Breyers
- Dairy Queen
- Van Leeuwen Ice Cream
- NadaMoo
- Pink Albatross
- Oggi and Refectory
- Faribault Foods
- Ample Hills
The SWOT analysis of Ben & Jerry’s would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Ben & Jerry’s SWOT analysis as a business strategy analysis example company as follows;
Strengths of Ben & Jerry’s
Some of the main internal strengths in the Ben & Jerry’s SWOT analysis example company as business strategy analysis are as follows;
Large Network
Ben & Jerry’s has established a very large network of more than 558 location points across the US and North American markets. The large network of retail stores allows the ice cream brand to serve a wide range of customers; and improves its market share, revenue, and profitability.
Recognized Brand
Ben & Jerry’s is a well-recognized and renowned brand name in the ice cream market. In fact, the company has successfully maintained its market position as a premium brand name.
Innovative Products
Ben & Jerry’s is famous for providing the unique and innovative taste of its ice creams. The company uses top-quality ingredients to offer a better customer experience. In order to keep up with growing healthy dietary trends, the ice cream brand offers vegan and dairy-free products to customers.
Sustainability Initiative
Ben & Jerry’s has made a strong commitment to environmentally sustainable trends and initiatives. They comprise of biodegradable packaging material to reduce the environmental waste. It helps the company to target the eco-friendly customer market.
Marketing and Advertisement
Ben & Jerry’s is highly active in running various types of marketing and advertisement campaigns for the promotion of its products and brand. The company employs multiple media channels; TV, radio, print media, billboards, and social and digital media platforms to approach the target customers.
Social Engagement
Ben & Jerry’s engages in various social activities and brand promotional processes. It helps the company to have a higher brand recall rate.
Weaknesses of Ben & Jerry’s
Some of the main internal weaknesses in Ben & Jerry’s SWOT analysis example company as business strategy analysis are as follows;
Controversies
Some of the main suppliers of Ben & Jerry’s were engaged in child labor and slave labor practices. It showed the company’s lack of interest in human rights standards and regulations. Such types of practices are jeopardizing the company’s reputation.
Premium Pricing
Ben & Jerry’s charges premium prices for its ice cream and frozen yogurt. Many experts argue that it is an ice cream and yogurt and the company’s premium pricing strategy doesn’t make sense.
Over-Reliance on North American Market
There is no doubt Ben & Jerry’s has established a large network, but the company is heavily relying on the North American and US markets as its main sources of revenue and sales. Over-reliance on one market as its main source of revenue and income is not a good business strategy.
Opportunities for Ben & Jerry’s
Some of the main available opportunities in the Ben & Jerry’s SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Ben & Jerry’s should expand its business into new regions and markets across the world. The European, Asian, Chinese, Indian, Middle Eastern, and African markets hold great growth; it allows the company to increase its market share and revenue.
Portfolio Expansion
Ben & Jerry’s should expand its product portfolio by launching new confectionary items and other products. It allows the company to improve the overall shopping experience of the customers and targets a wide range of customers.
Digital and E-commerce Platforms
Ben & Jerry’s should focus on the digital market and e-commerce platform. It would help the company to keep up with the growing online shopping trends, and offer its products to digital users with a home delivery service.
Partnerships & Alliance
Ben & Jerry’s should develop strategic alliances and partnerships with other confectionary and ice cream brands. It allows the company to increase its market share and enter new regions and markets worldwide.
Threats to Ben & Jerry’s
Some of the main potential threats in the Ben & Jerry’s SWOT analysis example company as business strategy analysis are as follows;
Tough Competition
Ben & Jerry’s is facing tough competition from competitive brands like Pink Albatross, NadaMoo, and Dairy Queen. They all have earned a significant market share and their market presence is jeopardizing the company’s growth rate and market share.
Food Regulations
Ben & Jerry’s has to comply with the regulations of the food and safety regulatory department. Any type of non-compliance and unethical practices would negatively impact the company’s reputation in the market.
Conclusion: Ben & Jerry’s SWOT Analysis Example Company |SWOT Analysis of Ben & Jerry’s |Business Strategy Analysis
After an in-depth study of the swot analysis of Ben & Jerry’s; we have realized that Ben & Jerry’s is the world’s leading retail chain ice cream brand. If you are learning about Ben & Jerry’s SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
