Baskin Robbins is a cake and ice cream American retail chain shop. Irv Robbins and Burt Baskin founded the ice cream and cake shop company in 1945. Today, we’ll discuss the SWOT analysis of Baskin Robbins; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Baskin Robbins
- Frozen treats
- Ice cream cakes
- Frozen beverages
- Ice cream
- Cakes
Parent Company of Baskin Robbins
- Inspire Brands
Statistical facts and figures of Baskin Robbins
- Annual revenue – 2.3 billion USD (2022)
- Employees – 77000
- Ice cream flavors – 1300
- Network – 54 countries
Competitors of Baskin Robbins
- Nestle
- Kwality Walls
- Haagen Dazs
- Unilever
- Amul
- The Fruit Creamry
- Original Ice Cream
- Bouna Dolce
The SWOT analysis of Baskin Robbins would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Baskin Robbins SWOT analysis as a business strategy analysis example company as follows;
Strengths of Baskin Robbins
Some of the main internal strengths in the Baskin Robbins SWOT analysis example company as business strategy analysis are as follows;
Large Network
Baskin Robbins has established a very large network comprising over 8000 retail chain shops in approximately 54 countries across the world. The large network of retail chain shops in various countries allows the company to approach and serve a wide range of customers. It led the ice cream brand to increase its market share, revenue, and profitability.
Portfolio & Flavor Variety
Baskin Robbins has developed a very large product portfolio comprising of wide variety of cakes and over 1300 flavors of ice cream. A great number of flavors and cake variety shows the company’s expertise and specialization in the ice cream and cake category.
Market & Promotion
Baskin Robbins actively runs various types of marketing and advertisement campaigns for the promotion of its ice creams and cakes and brand name. The food brand employs various media channels, billboards, TV ads, digital and social media platforms, and other channels to approach the end consumers and amplify its sales and market share.
Strong Finances
Baskin Robbins earned approximately 2.3 billion dollars of annual revenue in 2022. The strong financial position shows the growth rate and increasing market share of the ice cream and cake brand in the global food and beverage market. However, the reason it is growing is that the customer market has accepted its flavors and tastes.
Franchising Business Model
Baskin Robbins follows the franchising business model and it allows the company to issue licenses to the franchisee partners in various countries worldwide. It played a key role in the growth and market expansion of the company in the global market.
Weaknesses of Baskin Robbins
Some of the main internal weaknesses in the Baskin Robbins SWOT analysis example company as business strategy analysis are as follows;
Seasonal Products
The consumption of ice creams is in the summer seasons, and people order cakes in the holiday season and special festivals. It limits the company’s growth rate and sales because the company can’t sell its products and food items throughout the year.
Ad Controversy
Baskin Robbins ran an advertisement in South Korea with the name “pink star” by starring. It brought a lot of criticism to the company for over-sexualizing the child. Such types of ads and controversies are negatively impacting the company’s reputation.
Opportunities for Baskin Robbins
Some of the main available opportunities in the Baskin Robbins SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Baskin Robbins should expand its customer market by entering new countries across the world. Asian, Middle Eastern, African, and European market holds significant growth potential. It would help the company to increase its market share, revenue, and profitability.
Portfolio Expansion
Along with market expansion, Baskin Robbins should increase its product portfolio by adding new items like confectionary and other products. It would help the food brand to further strengthen its position in the global customer and decrease its reliance on cake and ice creams.
Strategic Alliance
Baskin Robbins should develop strategic alliances with other food and ice cream brands in other countries. It allows the company to enter new markets and launch new products due to the sharing of knowledge and expertise.
Loyalty Programs
In order to retain the attention of customers, Baskin Robbins should offer loyalty programs to maintain loyalty among customers. It would further help the company to increase its customer market share.
Threats to Baskin Robbins
Some of the main potential threats in the Baskin Robbins SWOT analysis example company as business strategy analysis are as follows;
Competition
Baskin Robbins is facing tough competition from competitors like Walls, Nestle, and Unilever. They all have earned a significant market share in the global market and their market presence is negatively impacting the growth rate of the cake and ice cream brand.
Regulations
Government regulations are very strict for the food and beverage companies. Baskin Robbins is operating its business in the food industry and non-compliance with the local laws would impose millions of dollars of lawsuits.
Conclusion: Baskin Robbins SWOT Analysis Example Company |Cake & Ice Cream SWOT Analysis of Baskin Robbins |Business Strategy Analysis
After an in-depth study of the swot analysis of Baskin Robbins; we have realized that Baskin Robbins is the world’s leading retail chain cake and Ice Cream Shop Company. If you are learning about Baskin Robbins SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
