SWOT Analysis of KPMG 

KPMG is a professional service-providing British multinational company. The merger of Klynveld Main Goerdeler and Peat Marwick International laid the foundation for the company in 1987. Today, we’ll discuss the SWOT analysis of KPMG; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

Products and services portfolio of KPMG 

  • Consulting services 
  • Advice services 
  • Taxation services 
  • Legal services 
  • Financial services 
  • Assurance managmenet services 
  • Actuarial services 

Statistical facts and figures of KPMG 

  • Annual revenue – 36.4 billion USD (2023)
  • Network – 150 countries 
  • Employees – 273424 

Competitors of KPMG 

  • BCG
  • McKinsey 
  • Deloitte
  • Bain & Company
  • EY
  • PwC
  • Capgemini
  • Accenture

The SWOT analysis of KPMG would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s KPMG SWOT analysis as a business strategy analysis example company as follows; 

Strengths of KPMG 

Some of the main internal strengths in the KPMG SWOT analysis example company as business strategy analysis are as follows; 

Awards & Recognition 

KPMG is one of the world’s top five professional service-providing firms; PwC, EY, Deloitte, and Accenture. Along with the status of a leading firm, the brand has won various awards and recognitions over the years for its professional services. They further strengthen the company’s market value and brand positioning. Some of them are as follows; 

  • World’s Best Outsourcing Advisor, 2nd rank in 2011
  • Consultancy Ranking, 2nd rank in 2009
  • Top 100 Best Companies to Work For, 29th rank in 2017

Large Network 

KPMG has established a fairly large network. According to an estimate, the professional service brand is operating its service business in over 150 countries across the world. The global network helps the company to serve a wide range of customers.

Diverse Portfolio 

KPMG has established a well-diversified product and service portfolio. It comprises a wide range of services legal, tax, financial, consultation, actuarial, assurance, and various others. A large service portfolio helps the company to serve the diverse needs and requirements of customers. 

Marketing & Sponsorships 

KPMG runs various types of marketing campaigns for the promotion of its services and brand image. For instance, the company has sponsored various mega sporting events over the years and they gave significant brand exposure to the firm. Some of the events the company sponsored are as follows; 

  • Brain Bar 
  • McLaren F1 Team 
  • Vancouver Olympics 
  • PGA Tour 

Professional Expertise 

KPMG has employed approximately 274000 highly skilled professional employees to manage its operations. The large database of professional employees helps the company to manage multiple tasks at once and it amplifies the company’s capabilities to resolve complicated tasks and issues. 

Strong Finances

KPMG had an annual revenue of over 36 billion USD in 2023. The strong backing allows the company to hire and retain highly skilled professionals, and develop highly advanced technological tools and equipment. 

Weaknesses of KPMG 

Some of the main internal weaknesses in the KPMG SWOT analysis example company as business strategy analysis are as follows; 


KPMG has been accused of various controversial, criminal, and wrong activities over the years. Such events are negatively impacting the company’s reputation and financial health by paying millions of dollars of heavy fines and settlement fees. 

Limited Coordination 

KPMG has a very large network of offices and employees. They are operating and offering their professional services in various countries worldwide. Limited coordination caused by vast geographical distances slows down the company’s operations and its functionality. 

High Reliance on Consultation 

KPMG is heavily relying on its consultation services portfolio as its main source of revenue and profitability. High reliance on one area is not a good business and marketing strategy. 

Opportunities for KPMG 

Some of the main available opportunities in the KPMG SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

KPMG should consider expanding its professional services in new countries and geographical regions across the world. Businesses and companies always need professional services to efficiently perform their operations and deal with the critical situation. 

Portfolio Expansion 

Along with market expansion, KPMG should also expand its service portfolio by offering crisis management professional services to businesses and countries. It allows the company to diversify the risk factor and decrease its reliance on consultation services. 

Strategic Alliance 

The best expansion approach is the acquisition, joint venture, and strategic alliance. Sharing of knowledge, expertise, and resources would result in the form of market expansion and portfolio expansion. KPMG should partner up with other professional service-providing firms to amplify its market position. 

Innovation & Technological Development 

Technological innovation is the key to growth and productivity, the professional service industry is no exception. When KPMG has access to the latest technological tools and equipment, they can efficiently perform their operations and functions. 

Threats to KPMG 

Some of the main potential threats in the KPMG SWOT analysis example company as business strategy analysis are as follows; 

Tough Competition 

KPMG is facing fierce competition from other professional service-providing competitive firms like PwC, EY, and Deloitte. They all have earned a significant market share in the professional service industry. Their growth rate and larger network pose a significant threat to the company. 


Government regulations are very strict for professional service-providing firms. It is because they are always working on something highly important or critical situation that requires urgent; finding and exploiting loopholes in the laws. KPMG should comply with the local laws and regulations of the countries. 

Conclusion: KPMG SWOT Analysis Example Company |SWOT Analysis of KPMG |Business Strategy Analysis 

After an in-depth study of the swot analysis of KPMG; we have realized that KPMG is the world’s leading professional service-providing firm. If you are learning about the KPMG SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis. 

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