American Cancer Society (ACS) is a cancer-eliminating non-profit organization. Ten doctors and five businessman laid the foundation of a non-profit cancer elimination organization in 1913. Today, we’ll discuss the ACS SWOT analysis of American Cancer Society; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of American Cancer Society
- Cancer survivor network
- Breast cancer support
- Cancer support helpline
- Survivor stories
- Fee lodging and a free ride to treatment
Strategic Approach and Method of American Cancer Society
- Service and education
- Public policy
- Research on cancer
Statistical facts and figures of American Cancer Society
- Total revenue – 567 million USD
- Expenses – 700 million USD
- Net loss – 132 million USD
- Net worth of assets – 1.3 billion USD
Competitors of the American Cancer Society
- Livestrong Foundation
- Leukemia and Lymphoma Society
- Colon Cancer Coalition
- St. Jude Children’s Research Hospital
- Stand up to Cancer
- Mayo Clinic
- Moffitt Cancer Center
- AACR
- ASCO
- LUNGevity Foundation
The ACS SWOT analysis of American Cancer Society would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s American Cancer Society SWOT analysis of ACS as a business strategy analysis example company as follows;
Strengths of American Cancer Society
Some of the main internal strengths in the American Cancer Society SWOT analysis of ACS example company as business strategy analysis are as follows;
High Market Value
American Cancer Society (ACS) has established a very large network of roundabout 250 regional offices across the US. The net worth of non-profit assets is over 1.2 billion USD. The strong network and high market and brand value help the non-profit organization to conduct research and development studies on the treatment and prevention of cancer.
Brand Recognition & Awards
Along with high market and brand value, American Cancer Society (ACS) has earned various awards and recognitions. It helps the company to strengthen its market position among non-profit organizations and earns more donations and funding. Some of them are as follows;
- 75th position in the Forbes List of America’s Best Employers – 2015
- 25th position in the Forbes list of the 100 Largest US Charities – 2023
Cancer Support Helpline & Video Chat
American Cancer Society (ACS) offers a 24/7 cancer support helpline service to cancer patients across the US. Along with calling the helpline, patients could also schedule an online video chat with the therapists and oncologists to discuss their pain and medical issues they’re experiencing.
Research Material
American Cancer Society (ACS) invests a significant amount of capital resources in research and development for the invention of cancer treatment; and medicines. The company’s research has found methods on how to avoid cancer with a routine diet and changing eating habits.
Survivor Network
American Cancer Society (ACS) has also established a cancer survivor network that motivates and boosts the morale of patients; while going through the challenging journey of fighting cancer. The survivor success stories make cancer patient feels like they aren’t alone, and they can fight off this disease with courage and optimism.
Weaknesses of American Cancer Society
Some of the main internal weaknesses in the American Cancer Society SWOT analysis example company as business strategy analysis are as follows;
Arizona Controversy
Two economists Thomas DiLorenzo and James Bennett thoroughly studied the financial statement of American Cancer Society (ACS) Arizona chapter in 1995. Their research report concluded that the Arizona Chapter uses 95% of its donations for paying salaries and other expenses; the remaining 5% is spent on the treatment of cancer patients. It was shocking, and it greatly impacted the reputation of the non-profit organization.
Over-Reliance on the US
American Cancer Society (ACS) is heavily relying on the US market for its network and as its main funding source. It is no doubt, the US is the world’s top consumer market and home to thousands of brands and businesses. However, the non-profit could serve other countries and markets, and gather funding from other countries as well.
Opportunities for American Cancer Society
Some of the main available opportunities in the American Cancer Society SWOT analysis ACS example company as business strategy analysis are as follows;
Market Expansion
American Cancer Society (ACS) should consider expanding its cancer treatment and cancer support network in other countries across the world. It would help the non-profit organization in multiple ways like acquiring donations, and funds and spreading the positive brand image of the organization and the country.
Portfolio Expansion
Along with cancer treatment, the American Cancer Society (ACS) should consider expanding its portfolio and focusing on other dangerous diseases. It would help the company to target and treat a wide range of patients, and the non-profit could also attract donations and funding for other types of diseases.
Research & Invention
Research and innovation are the keys to continuous growth and development. It is no doubt, American Cancer Society (ACS) has made a lot of progress in terms of diagnosing and treating cancer. However, there is significant room left for the treatment and elimination of cancer; the non-profit should keep finding innovative methods of treating the disease.
Threats to American Cancer Society
Some of the main potential threats in the American Cancer Society SWOT analysis example company as business strategy analysis are as follows;
Funding Competition
The non-profit market has become highly competitive without dozens of non-profits operating their business and networks in the same area. It poses significant pressure on American Cancer Society (ACS) to maintain its market position and receive donations and funding from charities.
Controversies
American Cancer Society (ACS) should avoid Arizona chapter controversy; they could jeopardize the company’s reputation. When people don’t trust a particular non-profit organization, they won’t donate and contribute to its fundraising programs. Without donations, charitable and non-profit organizations can’t survive.
Conclusion: American Cancer Society SWOT Analysis Example Company |ACS SWOT Analysis of American Cancer Society |Business Strategy Analysis
After an in-depth study of the swot analysis of American Cancer Society (ACS); we have realized that ACS is the world’s leading cancer-eliminating non-profit organization. If you are learning about American Cancer Society SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
