Category: How to

Chanel is a retail chain French luxury fashion house brand. Pierre Wertheimer and Coco Chanel founded the retail luxury fashion brand in 1910. Today, we’ll discuss Chanel communication strategy …

Theodore Levitt, a Harvard University Professor first floated the term in 1960. He focused on the notion of how businesses and companies promote their products and businesses; how their …

The main role and function of the market team are to develop marketing and advertisement strategies that would successfully lure their attention. It would help the company towards building …

The notion behind customers oriented strategy is very simple and that is customers are always right, even when they’re clearly wrong. According to an estimate, attracting new customers is …

Businesses and companies employ various strategies and techniques to gain a competitive edge and stay ahead of competitors. Today, we’ll discuss what is market orientation; how it works, advantages, …

Businesses and companies purchase goods and services for the production and manufacturing of some other product, and not for their consumption. Today, we’ll discuss what is industrial marketing; its …

Michael Porter’s theory developed four categories of competitive strategy, which comprise differentiation, cost leadership, cost focus, and focus differentiation. Today, we’ll discuss what is cost focus; how to create …

It is simple for a single product offering company to market and advertise its products. If the company is offering more products like two, three, or four; the advertisement …

According to an estimate, an average person comes across roundabout over 5000 advertisement daily, and very few of them earn their attention. Today, we’ll discuss what is buzz marketing; …

Whether it is a blog, social media post, or article; the growth of content marketing is increasing exponentially. If you want to achieve growth, profit, and success through your …