Oreo is a sandwich cookies producing company. The National Biscuit Company or Nabisco founded the Oreo biscuit cookies in 1912. Today, we’ll discuss the Oreo communication strategy or Oreo marketing communication strategy; and the elements involved in the integrated marketing communication strategy of Oreo; advertising, direct marketing, digital marketing, personal selling, public relations, and sales promotions; as brand communication strategy examples.
Products and services of Oreo
- Sandwich cookies
- Biscuits
- Limited Edition Oreo Flavors
Owner of Oreo
- Mondelez International
Producers of Oreo Biscuits
- Cadbury
- Continental Biscuits Limited
- Mondelez International
- Nabisco
Ingredients of Oreo Cookies
- Soy lecithin
- Vanillin
- Chocolate
- Leavening agent (baking soda)
- Corn starch
- Salt
- Cocoa
- High-fructose corn syrup
- Sugar
- Enriched flour (wheat flour, niacin, iron, thiamine mono-nitrate)
- High oleic canola oil or palm oil
Top competitors of Oreo
- Nestle
- Parle
- ITC
- Britannia
- Hershey’s
- Mars
- Partake foods
- Catalina Crunch
- Last Crumb
- DEUX
- Miss Macaroon
Oreo communication strategy would analyze elements like direct marketing, advertising, digital marketing, sales promotion, PR public relations, and personal selling as brand communication strategy examples. Here’s the integration communication strategy of Oreo as follows;
Oreo Communication Strategy
Let’s discuss the main elements of Oreo communication strategy or integration marketing communication strategy of Oreo as brand communication strategy examples; they’re as follows;
Advertising Strategy of Oreo
I-Targeted Ads
Oreo employs child stars and teenagers in its advertising commercials and the target customer market of the cookies brand is children, teenagers, and people of all ages. The advertisement commercial for Oreo cookies highlights the fun part of breaking and splitting the sandwich cookies; twisting, dunking, and enjoying eating it with your friends and family members.
II-Multiple Media Channels
Oreo employs multiple media channels for running advertisement commercials for the promotion of its cookies products and brands. They’re like billboards, signs, posters, TV, radio, magazines, newspapers, print media, online, and others. Collectively, all of these channels help the company to amplify its customer market reach.
III-Fun, Joy, & Happy Ads
Oreo sets the tone of its advertisement commercials as fun, happy, and joyful feelings while eating Oreo cookies and they put a smile on your face. Usually, their advertisements commercial are focusing on children playing, and families laughing and having fun. It allows the cookies brand to develop an emotional connection with the targeted customer market.
Direct Marketing Strategy of Oreo
I-Seasonal Marketing
In order to remain connected with the customer market, Oreo runs seasonal marketing campaigns relevant to the particular season and festival; Christmas, Thanksgiving, Halloween, Easter, and others. The packaging design and marketing message relevant to the particular event, lets the customers know that the company and brand are on the same page.
However, the cookie brand also quickly responds to cultural events like the Super Bowl and cricket and launches memorable commercials relevant to the event. It helps the company to attract the attention of millions of fans of the event.
II-Collaboration
Oreo collaborates with various personalities, celebrities, and public figures. Since these figures and personalities have a significant influence over the customer market; the strategic alliance allows them to tap into the new segments of the customer market.
III-Popular Marketing Campaigns
Oreo has launched various popular campaigns over the years and they helped the cookies brand to amplify its customer reach and ultimately increase sales and profitability. Some of the main popular marketing campaigns for Oreo are as follows;
- Oreo Daily Twist – on the 100th anniversary of Oreo; the company launched 100 ads for various events over the years for 100 consecutive days
- Dunk in the Dark Campaign – the power went in the Super Bowl Game; the company tweeted; “Power out? No problem. You can still dunk in the dark,”
Digital Marketing Strategy of Oreo
I-Social Media Activity
Oreo is highly active on social media channels on social media platforms and the cookies company has established a network of millions of followers. A large network of followers on social media channels helps the company for the promotion of its brand and products.
- YouTube – 10 million subscribers
- Facebook – 40 million followers
- X Twitter – 1 million followers
- Instagram – 3.6 million followers
II-Engaging Content
The marketing team of Oreo creates and publishes highly engaging and interesting content in the form of pictures, gifs, videos, and written. The variety of content amplifies the customer market reach and targets various segments of the customers with diverse content types.
III-Influencer Marketing
Oreo partners up with the world’s leading social media influencers and they serve as brand ambassadors. They have a huge fan following and influence in the market, and they help the cookie brand in buzz about its upcoming offer. For instance, “The Try Guy” partnership video received more than 616000 views on various channels.
Sales Promotion Strategy of Oreo
I-Open Up with Oreo Prize Competition
Oreo launched a competition by inviting all Oreo cookie lovers to take a picture while eating it post it on social media and become part of the prize competition. It allowed them to get a chance to win 10000 USD for a vacation and a year’s supply of Oreo cookies.
II-Limited Edition Offers
Oreo introduces a limited edition cookie offer on particular socio-cultural events. It allows the company to create a buzz about its upcoming offer relevant to the particulars. However, it makes customers patiently wait for the product and buy it at the event.
III-Giveaways, Contests, & Deals
Oreo launches various types of contests, giveaway offers, and deals to remain active in the media and in the minds of customers. Customers have to take a few simple steps and get a chance to win the prize of free gifts, bundle offers, vacation trips, and other deals.
Public Relations Strategy of Oreo
Oreo public relations strategy is very clear and it focuses on building a healthy, positive, and joyful brand image in the minds of customers. The cookie brand has successfully associated its brand identity with various socio-cultural events with its highly proactive public relations strategy.
Personal Selling Strategy of Oreo
Oreo has established a very large supply chain and distribution network. It helps the company in making its products and goods available to customers in various stores across the globe. The brand makes sure that customers can easily and conveniently receive Oreo cookies while shopping.
Conclusion: Oreo Marketing Communication Strategy | Oreo Integrated Marketing Communication Strategy | Brand Communication Strategy Examples
After an in-depth study of the Oreo communication strategy; we have realized that Oreo is the world’s leading biscuits and cookies producing brand. If you are learning about the Oreo integrated marketing communication strategy as a brand communication strategy example; then you should keep in mind the abovementioned elements; personal selling, digital marketing, direct advertisement, sales promotion, PR, and direct marketing.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
