Advocacy advertising is a great way to connect with your customers. It helps businesses and companies in making customers trust their brand and buy products and services. It would allow your company to gain a competitive edge. Today, we’ll discuss what is advocacy advertising; its outlets, goals, benefits, and examples.
What is Advocacy Advertising?
Advocacy advertising is a process of promoting a brand name while supporting the social message or cause. Often, nonprofit organizations follow this form of marketing strategy. Private companies usually launch advocacy advertisement campaigns to impact the views, beliefs, and minds of the general public or the target audience.
The focus of this form of advertisement campaign is on political, social, and environmental issues. However, the advocate ad campaign avoids marketing and promotion of the company’s products and services.
For instance, you would have come across social ad campaigns that encourage people and companies to decrease toxic waste dumping into the river or sea. The fundraising campaign focuses on the research and development of cancer and aids treatment.
Goals of Advocacy Advertising
The goals and objectives of the advocate ad campaign are as follows;
- Solving issues relevant to the social, environmental, and political
- Amplifying the loyalty of customers to strengthen the company’s cause
- Encouraging people to take some actions toward solving the issues in the society
- Spreading awareness relevant to the political, environmental, and social cause
Businesses and companies could run an advocate marketing campaign on various media channels like social media platforms, email marketing, email marketing, TV, newspaper, magazines, and radio.
Outlets of Advocacy Advertising
The term outlet brings to mind commercial and retail outlets. It is important to understand that advocacy and commercial advertising are completely different. However, the commercial ad campaign focuses on the promotion of products and services. The advocacy ad campaign focuses on spreading awareness relevant to the social cause, issue, or interest.
The advocate ad campaign follows the convincing and persuasive approach of the traditional ad campaign and focuses on the benefits of the product. Usually, the advocate ad campaign advertises its views (controversial sometimes) on the public issue. Some of the main organizers of the advocate ad campaign are as follows;
- Interest groups
- Advocacy groups
- Nonprofit organizations
You would think of the TV when you come across the term commercial or advertisement. It reminds you of the commercials that you watch during the Law series on a Saturday night. Many organizations are running advocacy ad campaigns on TV spreading awareness of some particular social issue. However, some of the advocate ad campaigns employ traditional marketing channels for the promotion of their cause;
Modern technology like the internet and digital media platforms allow you to promote your cause without allocating a lot of budget for it by following methods;
- Featuring your advocacy ad campaign on
- Advertisement through email
- Managing social media campaign
You should link the effectiveness of the advocate ad campaign with resources and cost if you want to achieve success from it. It is better to analyze your efforts relevant to what you understand in a given situation. Tech connectivity and the internet would help you to reach your goals and objectives without spending a lot of budgets.
Benefits of Advocacy Advertising
Some of the main benefits of advocacy advertising are as follows;
- Amplifying the loyalty of your target customers
- Reduces the customers’ acquisition cost
- Information and user-generated content would amplify the customer engagement with your company
- Increasing the conversion rate because of the positive reviews
- Creating a decentralized sales team with the help of customers that have shown interest in the advocate issue
- Spread the awareness through trustworthy media channels like social and digital media platforms
- Increasing your company’s brand image and brand value in the market
- Helps the advocating group that is spreading the awareness of the social cause and ultimate your brand
- Offers your company exposure among various segments of the target customer market
Along with these benefits, it develops the community of the company in terms of clients, partnering companies, and employees.
Examples of Advocacy Advertising
Some of the main examples of advocating advertisement campaigns are as follows;
Domestic Violence Issue
Domestic violence is a serious issue in various societies across the world. The advocating advertisement campaign boosts women not to keep their mouths shut. In fact, the campaign went much forward by offering support to women that are suffering domestic violence and domestic abuse in different cities. All they have to do is to raise their voice and ask for help.
Environmental organizations launched the advocating campaign encouraging people to turn off the light as early as possible in order to pay respect to Mother Nature. The Green nonprofit organizations launch such campaigns every year. Such campaigns would spread awareness among the public to take responsibility for nature and the environment.
Conclusion: What is Advocacy Advertising? Outlets, Goals, Benefits, Examples
After an in-depth study of what is advocacy advertising; its various outlets, goals, benefits, and examples; we have realized that advocating ad campaigns are highly beneficial for spreading awareness relevant to the social cause. If you’re planning to launch it for a social cause, then you should keep in mind the abovementioned guidelines.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.