SWOT Analysis of Ola 

Ola Cabs is a ridesharing Indian transportation company. Ankit Bhati and Bhavish Aggarwal founded the ridesharing and transport service-providing company in 2010. Today, we’ll discuss the SWOT analysis of Ola; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of Ola

• Food delivery service
• Financial hiring service
• Vehicle hiring
• Web platform
• Mobile hiring
• Web platform

Parent Company of Ola

• ANI Technologies

Statistical facts and figures of Ola

• Annual revenue – 350 million USD (2023)
• Net income – -97 million USD (2023)
• Employees – 3000 (2023)
• Network – 250+

Competitors of Ola

• inDrive
• DiDi
• Ather
• Hero Moto Corp
• Uber
• Careem
• Grab
• Meru

The SWOT analysis of Ola would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Ola SWOT analysis as a business strategy analysis example company as follows;

Strengths of Ola 

Some of the main internal strengths in the Ola SWOT analysis example company as business strategy analysis are as follows;

Large Network

According to an estimate, Ola Cabs is operating and running its ridesharing and delivery service business in more than 250 cities across India. Thousands of drivers are offering transportation services to the millions of customers. The large network of drivers and customers increases the market reach and strengthens the brand positioning of the company.

Advance Technology

Ola Cabs employs advanced and sophisticated state-of-the-art technology to provide a seamless user experience to the customers. A smooth and seamless experience would require strong infrastructure and regular maintenance of the tech platform for smooth functioning. It is because the application is performing multiple functions at once; dealing with drivers, customers, food delivery service providers, and performing financial and payment transactions.

Service Variety

Ola Cabs offers a variety of services to customers ranging from transportation, food delivery, mapping, financial service, mobile applications, and web platforms. Multiple services help the company to target a wide range of customers with their diverse needs and requirements.

Marketing

Ola Cabs is highly active on social media, digital media, TV, print media, billboards, and various other media channels. The aggressive marketing campaigns of the ridesharing platform amplify the customer’s market, develop interest and curiosity, and ultimately increase the conversion rate.

Top Indian Brand

Thanks to aggressive marketing campaigns and quality transportation service, Ola Cabs became the top ridesharing and food delivery service providing company. While booking a cab online or ordering food delivery, Ola Cabs comes at the top of mind.

Weaknesses of Ola 

Some of the main internal weaknesses in the Ola SWOT analysis example company as business strategy analysis are as follows;

Rude Behaviors of Drivers

Many customers have complained about the rude behaviors of the drivers. Their bad behaviors would impact the reputation of the online ridesharing platform. Customers would switch to another platform if the negative behaviors of the drivers persist. The company should carefully monitor the behaviors of drivers and kick them out of the platform; if they are misbehaving with the customers.

High Reliance on India

There is no doubt Ola Cabs has established a very large network across India; it seems as if the company is heavily relying on the Indian market as its main source of income. Heavy dependence on one market is not a good marketing strategy for the brand.

Opportunities for Ola 

Some of the main available opportunities in the Ola SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Ola Cabs should expand its market by entering new countries, cities, and regions across the world. The global market like the Asian Pacific, Middle East, Africa, and Europe holds great growth potential. It would help the company to increase the revenue and profitability of the company.

Portfolio Expansion

Along with market expansion, Ola Cabs should expand its portfolio by adding multiple types of ride-sharing options to the customers. It could be luxury vehicle transport, vehicle options, drone delivery, and other options. It allows the company to attract more customers on its platform; especially from the elite and rich class.

Alliances & Partnership

Ola Cabs should develop a strategic alliance with small ridesharing and delivery service platforms in the new regions and markets. The strategic collaboration with like-minded businesses would help the company to increase its customer’s market share; and gain a foothold in the new markets.

Threats to Ola 

Some of the main potential threats in the Ola SWOT analysis example company as business strategy analysis are as follows;

Competition

Ola Cabs is facing tough competition from competitors like Uber, Careem, Meru Cab, and others. They all have earned a significant customer market share and their market presence has made it difficult for the transportation service-providing company to maintain its brand position.

Safety Regulations

Governments and countries have developed strict safety regulations for transportation companies. Ola Cabs is operating its business in the same area; the company should comply with local laws of the country in order to avoid expensive lawsuits.

Conclusion: Ola SWOT Analysis Example Company |SWOT Analysis of Ola |Business Strategy Analysis 

After an in-depth study of the swot analysis of Ola Cabs; we have realized that Ola Cabs is the world’s leading Indian ridesharing and transport service providing platform. If you are learning about Ola SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.